Serial Number: 85740745

Reg Number: 4346253

Word Mark: EL CERRO DE LA SILLA TOSTADAS CON AUTENTICO SABOR

Translation: The English translation of "EL CERRO DE LA SILLA" and "CON AUTENTICO SABOR" in the mark is "THE CHAIR'S HILL" and "WITH AUTHENTIC FLAVOR".

Goods and Services: IC 030. US 046. G & S: Corn chips; Tostadas. FIRST USE: 20111012. FIRST USE IN COMMERCE: 20111012

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 03.15.03 - Chickens, hens, roosters; Chicks; Hens; Rooster
26.03.02 - Ovals, plain single line; Plain single line ovals
26.17.09 - Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved

Filing Date: 09/28/2012

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) TOSTADAS Y BOTANAS PREMIUM, S.A. DE C.V. CORPORATION MEXICO Col. Regio Parque Industrial Regio Avenida no. 150 Monterrey, Nuevo León MEXICO 66633

Attorney of Record: Arturo Perez-Guerrero

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "TOSTADAS" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) yellow, red, green, black, pink, beige and white is/are claimed as a feature of the mark. The mark consists of the words "EL CERRO DE LA SILLA" in stylized letters below of which appears a vertically positioned oval inside of which appears a rooster. In the upper area of the oval appear the words "TOSTADAS CON AUTENTICO SABOR". The wording "AUTENTICO SABOR" appears underlined by an irregular strip. Between the wording "CON AUTENTICO SABOR" and the rooster appear four boomerang like figures. The color yellow appears in the wording "EL CERRO DE LA SILLA", in the word "TOSTADAS", in the oval, and in the rooster. The color red appears in the strip underlining "CON AUTENTICO SABOR", in the rooster, in the outer border of the words "EL CERRO DE LA SILLA", in the outer border of the word "TOSTADAS" and in the inner border of the oval. The color green appears in the word "TOSTADAS" and in the outer border of the oval. The colors beige and pink appear in the rooster. The color black appears in the wording "CON AUTENTICO SABOR", in the boomerang figures and in the rooster. The color white appears in the background area around the boomerang figures and in the background area around the rooster.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 4178569

SiteNo: 13426