Serial Number: 77077778

Word Mark: E3 - EFFICIENCY, EFFECTIVENESS, EXPERIENCE

Goods and Services: (ABANDONED) IC 035. US 100 101 102. G & S: providing consumer information in the field of health care cost review via the Internet; cost and business management of health, dental and vision benefit plans; health care cost review; health care cost utilization and review services; providing health care cost information to health plan participants; providing comparative cost and service analysis of health care providers to health plan participants; providing information in the field of health care utilization and review services, namely, information concerning the evaluation of health care facilities and providers; providing statistical information concerning health care facility costs and quality; providing medical cost consultation, management and tracking; business management and consulting in the field of health care cost containment for health plan sponsors, namely, providing information to clients and plan participants on ways to contain and reduce costs of health care; providing consumer information in the field of health care services, dental and vision plans

(ABANDONED) IC 036. US 100 101 102. G & S: providing information in insurance matters, namely, health insurance, dental and life insurance, and employee benefit and insurance programs; providing information on insurance plans for health benefits participants; providing on-line information in the field of health insurance, dental and life insurance, and finance; providing on-line information regarding employee benefit and insurance programs

(ABANDONED) IC 044. US 100 101. G & S: providing health information; providing on-line health information; providing health care wellness information, consultation and advice related to health care treatments to patients and health benefits participants; providing information, consultation, and advice in the field of nutrition, diet, health and wellness to patients and health benefits participants

Mark Drawing Code: (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM

Filing Date: 01/08/2007

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Humana Inc. CORPORATION DELAWARE 500 West Main Street Louisville KENTUCKY 40202

Attorney of Record: Suzan J. Hixon

Description of Mark: The mark consists of the letter "E" followed by a superscript number "3" which is followed by a dash and the words "Efficiency," "Effectiveness," "Experience".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: DEAD

SiteNo: 18378