Serial Number: 85410339

Word Mark: E F SPINX MAKING LIFE EASIER XTRAS MOREMILES FOR YOUR MONEY

Goods and Services: IC 035. US 100 101 102. G & S: customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 17.07.03 - Gauges; Gauges, auto compression; Gauges, speedometer; Gauges, tachometer; Oil pressure gauges; Pressure gauges, automobile; Speedometers; Tachometers; Thermostats
26.01.21 - Circles that are totally or partially shaded.
26.01.31 - Circles - five or more; Five or more circles
26.03.17 - Concentric ovals; Concentric ovals and ovals within ovals; Ovals within ovals; Ovals, concentric
26.05.21 - Triangles that are completely or partially shaded
26.11.21 - Rectangles that are completely or partially shaded
26.13.21 - Quadrilaterals that are completely or partially shaded
26.13.25 - Quadrilaterals with one or more curved sides
26.17.03 - Dotted line(s); Lines, dotted
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal

Filing Date: 08/30/2011

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) The Spinx Company, Inc. CORPORATION SOUTH CAROLINA P.O. Box 8624 Greenville SOUTH CAROLINA 29604

Attorney of Record: Neil M. Batavia

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "EXTRAS" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) white, yellow, blue, sky blue and pale blue is/are claimed as a feature of the mark. The mark consists of a stylized depiction of a fuel gauge showing "E" on the left and "F" on the right, with dots in between in varying sizes. The gauge needle points to the "F". The fuel gauge outline, the "E", the dots, the "F" and the needle are in pale blue, while the inside of the fuel gauge is in sky blue. Behind the fuel gauge is a rectangular design in blue: the bottom two thirds of the fuel gauge design are superimposed on this rectangular design. The wording "SPINX MAKING LIFE EASIER" in stylized form is enclosed in a double outlined oval with the stylized word "SPINX" underlined by dashed lines resembling road markings, and with similar dashed lines in one of the legs of the letter "X" in "SPINX". The background of the oval is yellow, the wording "SPINX MAKING LIFE EASIER" is in blue, the innermost outline of the oval is in blue, followed by a white outline, and ending in a blue outline. To the right of "SPINX MAKING LIFE EASIER" in the oval design is the word "XTRAS" in stylized form and in yellow, and beneath all of this, but still contained within the blue rectangle, is the wording "MORE MILES FOR YOUR MONEY" in stylized form and in yellow.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 1939673;2605694;3322098;3983259;3983260;AND OTHERS

SiteNo: 2643