Serial Number: 77236640

Reg Number: 3609444

Word Mark: E

Goods and Services: IC 035. US 100 101 102. G & S: Comprehensive business marketing, consulting and promotional services, namely, consulting for strategic planning, marketing strategies, promotion of goods and services of others, advertising, promotion of goods and services of others through sponsorship arrangements relating to the fields of sports, entertainment and consumer brands, and product merchandising; consulting for national print and media advertising programs; business consulting and management services for new product launches, brand developments and brand extensions in the field of consumer goods and services; business marketing consulting and brand repositioning consulting; business consultation regarding packaging design and purchase reward programs; advertising and promotional services for others, namely, creating corporate and brand identity for others through the distribution of promotional products, namely, toys, bags, backpacks, luggage, kitchen and cookware kits, kitchenware, barbeque sets, cosmetic kits and accessories, jewelry and gift boxes, candles and accessories, bathroom accessories, apparel, gift with purchase, pre-recorded CDs, printed and electronic publications and other promotional products and accessories; business consulting and management services concerning product development, sourcing and manufacturing, product quality control and product safety; public relations services for others; business consultation in the field of crisis management; telephone call center management and customer service support services for others in the field of marketing, promotions and advertising; arranging for storage of products for transportation via ground and air carriers; order fulfillment services; preparation and realization of media and advertising plans and concepts in the nature of media planning and promotions calendar planning. business marketing consulting regarding licensing the intellectual property of others to facilitate promotions in the fields of sports, entertainment and consumer brands; conducting marketing promotions for others in the fields of sports, entertainment and consumer brands based on licensed intellectual property; preparation and realization of media and advertising plans and concepts for others; consulting in the field of advertising and web based promotions, namely, assisting others in determining media and developing web based promotions, premium incentive programs, purchase with purchase programs and marketing strategies to target consumers and other audiences; rental and purchase of advertising and media time and space for others; preparing and/or placing advertising for others, namely, television and radio commercials, printed publications, direct mail advertising, billboard advertising and advertising for dissemination via on-line electronic communications networks; preparing audio-visual presentations for use in advertising; marketing services, namely, promotion of goods and/or services of others by preparing and/or placing advertisements for dissemination through television and radio commercials, direct mail, printed publications, billboards and via on-line electronic communications networks; business marketing consulting services; cooperative advertising and marketing; conducting business and market research surveys; market analysis services. FIRST USE: 20040601. FIRST USE IN COMMERCE: 20040601

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.01.01 - Circles as carriers or as single line borders
26.01.02 - Circles, plain single line; Plain single line circles
26.01.21 - Circles that are totally or partially shaded.

Filing Date: 07/23/2007

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) EMAK WORLDWIDE, INC CORPORATION DELAWARE 6330 San Vicente Boulevard Los Angeles CALIFORNIA 90048

Attorney of Record: Miriam Claire Beezy

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a lowercase "e" enclosed within a circle.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2066507;3181637

SiteNo: 17724