Serial Number: 77943240

Reg Number: 3955734

Word Mark: DPAA

Goods and Services: IC 035. US 100 101 102. G & S: Association services, namely, promoting the interest of the advertising and marketing community in the field of in-store TV, out-of-home video networks and other forms of digital media; providing information for businesses regarding use of in-store TV, out-of-home video networks and other forms of digital media for advertising and marketing purposes; promoting public awareness in the business community about the use of in-store TV, out-of-home video networks and other forms of digital media for advertising and marketing purposes; conducting marketing studies on the effectiveness of in-store TV, out-of-home video networks and other forms of digital media; providing information for businesses via an Internet website regarding use of in-store TV, out-of-home video network and other forms of digital media for advertising and marketing purposes; media clearinghouse services for major media brokers. FIRST USE: 20100323. FIRST USE IN COMMERCE: 20100323

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 02/24/2010

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) DIGITAL PLACE BASED ADVERTISING ASSOCIATION, INC. NONPROFIT NEW YORK 535 MADISON AVENUE NEW YORK NEW YORK 10022

Attorney of Record: Jeffrey C. Katz

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 300742