Serial Number: 79117743

Reg Number: 4355989

Word Mark: DON PAPA RUM BHRC BLEEDING HEART RUM COMPANY SMALL BATCH RUM MT. KANLAON AGED IN OAK DISTILLED BY BLEEDINGHEART RUM CO THE SPIRIT OF DON PAPA LIVE ON IN US ALL AUTHENTICATION 40% ALC/VOL 70CL PHILIPPINES MOUNT KANLAON RUM THIS RUM IS FIRST AGED FOR OVER 7 YEARS IN OAK BARRELS IN THE FOOTHILLS OF MOUNT KANLAON BEFORE BEING BLENDED TO PERFECTION. WITH A RICH SMOOTH TASTE AND JUST A TOUCH OF VANILLA, DON PAPA IS JUST PERFECT STRAIGHT, ON THE ROCKS OR IN YOUR FAVOURITE COCKTAIL DON PAPA

Goods and Services: IC 033. US 047 049. G & S: Alcoholic beverages, namely, rum

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.01 - Busts of men facing forward; Heads of men facing forward; Men - heads, portraiture, or busts facing forward; Portraiture of men facing forward
02.01.32 - Astronauts (men); Frogmen; Men, other, including frogmen, men wearing space suits and men wearing monocles; Monocles (men wearing)
03.09.06 - Gerbils; Guinea pigs; Hamsters; Mice; Moles; Rats; Rats, mice, moles, gerbils, guinea pigs and the like
03.09.25 - Aardvarks; Anteaters; Gophers; Other rodents and small mammals other than cats and dogs; Platypus (semi-aquatic, egg-laying mammal of Australia and Tasmania with webbed feet and a snout resembling a duck's bill)
05.01.04 - Vines
20.03.10 - Bottle labels; Labels for bottles
24.09.07 - Advertising, banners; Banners

Filing Date: 06/11/2012

Current Basis: 66A

Original Filing Basis: 66A

Owner: (REGISTRANT) Kanlaon Limited LIMITED LIABILITY COMPANY UNITED KINGDOM 17 Kensington Hall Gardens Beaumont Avenue; London W14 9LS UNITED KINGDOM

Attorney of Record: REBECCAH GAN

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "SMALL BATCH RUM" "MT. KANLAON PHILIPPINES" "AGED IN OAK" "DISTILLED BY" "RUM COMPANY" "AUTHENTICATION: 40% ALC/VOL 70CL" AND "THIS RUM IS FIRST AGED FOR OVER 7 YEARS IN OAK BARRELS IN THE FOOTHILLS OF MOUNT KANLAON" APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a bottle label with a portrait of a uniformed bust of a man with a slug as a mustache, a lizard on his head, its tail forming a monocle and a tarsier near the throat. At the center top is an oval with the stylized letters "BHRC" surrounded by vines. Along the top runs a series of oval beetles set within a rectangular border. Below the vines is the wording "DON PAPA" on a stylized rectangular banner with an arch at the top center containing the words "BLEEDING HEART RUM COMPANY". Below the banner is the wording "SMALL BATCH", "RUM" and "MT. KANLAON". Below this wording are three more stylised banners, the centre banner has the wording "AGED IN OAK" below which are the words DISTILLED BY BLEEDINGHEART RUM CO.". Below this is the wording "THE SPIRIT OF DON PAPA" above the wording "LIVES ON IN US ALL" which is also above the wording "AUTHENTICATION: 40% ALC/VOL 70CL PHILIPPINES". On the right side of the label, there is a passage on a scroll entitled "MOUNT KANLAON RUM", and the passage reads "THIS RUM IS FIRST AGED FOR OVER 7 YEARS IN OAK BARRELS IN THE FOOTHILLS OF MOUNT KANLAON BEFORE BEING BLENDED TO PERFECTION. WITH A RICH SMOOTH TASTE AND JUST A TOUCH OF VANILLA, DON PAPA IS JUST PERFECT STRAIGHT, ON THE ROCKS OR IN YOUR FAVOURITE COCKTAIL. DON PAPA" . Below the passage of words is an anteater. On the far right is the wording "MT. KANLAON PHILIPPINES" and five geometric circular design elements.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 37835