(REGISTRANT) Direct Marketing Association, Inc. non-profit corporation NEW YORK 1120 Avenue of the Americas New York NEW YORK 10036 | DMA CHOICE - 77699016 - Trademark Search

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Filing Date:

DMA CHOICE

Serial Number: 77699016

Reg Number: 3877594

Word Mark: DMA CHOICE

Goods and Services: IC 035. US 100 101 102. G & S: Compilation of database of names of consumers who do not wish to receive unsolicited promotional messages through the mail or other media; maintaining a database registry of names of consumers who do not wish to receive unsolicited promotional messages through the mail or other media; maintenance of consumer do-not-mail, e-mail or otherwise solicit registry information; subscription service providing marketers with names of consumer do-not-mail, e-mail or otherwise solicit files; providing a web site which allows consumers to register to opt-out of unsolicited commercial solicitations; providing a web site which allows consumers to register to receive commercial solicitations from specific marketers; providing consumer information in the field of direct marketing preferences; providing a web site which allows marketers to provide consumers with special offers and benefits based on their interaction with this site. FIRST USE: 20090500. FIRST USE IN COMMERCE: 20090500

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.33 - Grotesque men formed by letters, numbers, punctuation or geometric shapes; Stick figures
04.07.03 - Geometric figures or combinations of geometric figures representing a person; Geometric figures representing a person; Geometric shapes forming a person; Person formed by geometric shapes
24.15.04 - Arrowheads
24.17.15 - Check marks
26.01.21 - Circles that are totally or partially shaded.
26.09.01 - Squares as carriers or squares as single or multiple line borders
27.03.01 - Geometric figures forming letters, numerals or punctuation

Filing Date: 03/25/2009

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Direct Marketing Association, Inc. non-profit corporation NEW YORK 1120 Avenue of the Americas New York NEW YORK 10036

Attorney of Record: Robert L. Sherman

Description of Mark: The color(s) black, white and green is/are claimed as a feature of the mark. The mark consists of the letters "DMA" in black, and "CHOICE" in green, both in stylized font. The middle of the "D" is formed by a white right-facing arrowhead. Superimposed over the "O" are a black checkmark and solid black circle.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 322780

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