IC 035. US 100 101 102. G & S: Promoting and marketing the regional wine related goods and services of others by advertising, producing and distributing vineyard guides, directory listings, winery maps and event brochures to the public; planning and conducting of trade fairs, exhibitions and presentations for economic or advertising purposes; marketing research and studies; infomediary services, namely facilitating transactions between buyers and sellers of wine grapes and bulk juice through providing buyers with information about sellers, goods and/or services; promoting the wine related consumer events of others in order to showcase the Paso Robles region; association services, namely promoting the interests of regional wine makers by monitoring legislative activities in the field of wine and provide viticulture, winemaking and wine tasting analysis. FIRST USE: 20050701. FIRST USE IN COMMERCE: 20050701

IC 041. US 100 101 107. G & S: Educational services, namely, organizing and conducting classes, conferences, seminars, workshops, lectures and tutorials in the field of wine grape growing and related agricultural wine production techniques in order to stimulate regional interest by wine enthusiasts; entertainment services, namely wine tasting events to stimulate regional interest by wine enthusiasts. FIRST USE: 20050701. FIRST USE IN COMMERCE: 20050701

IC 043. US 100 101. G & S: Providing information about wine characteristics; sommelier services, namely, providing advice on wine and wine and food pairing. FIRST USE: 20050701. FIRST USE IN COMMERCE: 20050701