Serial Number: 77138916
Reg Number: 3483090
Word Mark: DETAILER'S CHOICE
Goods and Services: IC 021. US 002 013 023 029 030 033 040 050. G & S: automotive cleaning brushes and chamois cleaning cloths. FIRST USE: 20060801. FIRST USE IN COMMERCE: 20060801
IC 024. US 042 050. G & S: towels. FIRST USE: 20060801. FIRST USE IN COMMERCE: 20060801
Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code: 07.11.11 - Highways without lines or dividers; intersections (roads) without lines or dividers; Roads without lines or dividers; Streets without lines or dividers
24.01.03 - Shields or crests with letters, punctuation or inscriptions contained therein or superimposed thereon
26.03.07 - Ovals with a decorative border, including scalloped, ruffled and zig-zag edges
26.03.12 - Ovals with bars, bands and lines
26.03.17 - Concentric ovals; Concentric ovals and ovals within ovals; Ovals within ovals; Ovals, concentric
26.03.21 - Ovals that are completely or partially shaded
26.17.02 - Bands, wavy; Bars, wavy; Lines, wavy; Wavy line(s), band(s) or bar(s)
26.17.09 - Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved
Filing Date: 03/23/2007
Current Basis: 1A
Original Filing Basis: 1A
Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "DETAILER'S CHOICE" APART FROM THE MARK AS SHOWN
Description of Mark: The color(s) red, gold, and white is/are claimed as a feature of the mark. The mark consists of an oval red shield with a gold, dimpled border including the words "DETAILER'S CHOICE" in gold and a stylized road in gold. The shield is covered with white, horizontal stripes that are shaded gray on the ends within the gold border with a red border outside the bottom half of the gold border. There is gray shading beneath a lower margin of the shield. The shield is placed upon a white background that is bordered by two red curved lines that run outside the shield and gray shading.
Type of Mark: TRADEMARK
Register: PRINCIPAL
Live/Dead Indicator: LIVE
Prior Registrations: 1835476;2963153
SiteNo: 89057