Serial Number: 85764186

Word Mark: DESTINATION DAIRY G LEADING PROFITABLE GROWTH

Goods and Services: IC 035. US 100 101 102. G & S: CONSUMER MARKET RESEARCH AND ANALYSIS SERVICES, IN THE FIELD OF RETAIL MARKETING; MARKET REPORTS AND STUDIES IN THE FIELD OF CONSUMER BEHAVIOR, MARKET SALES AND PROMOTIONAL ACTIVITIES; ANALYSIS OF MARKET RESEARCH DATA AND STATISTICS, NAMELY, ANALYZING AND COMPILING DATA RELATING TO CONSUMER BEHAVIOR, MARKET SALES AND PROMOTIONAL ACTIVITIES; BUSINESS ADVISORY AND CONSULTING SERVICES IN THE FIELD OF CATEGORY MANAGEMENT, NAMELY, WORKING WITH RETAILERS AND CONSUMER PRODUCT GOODS COMPANIES TO MAXIMIZE SALES PROFITABILITY OF PRODUCT CATEGORIES. FIRST USE: 20110510. FIRST USE IN COMMERCE: 20110510

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 08.07.03 - Cheese
08.13.02 - Eggs, in shell
11.03.04 - Bottles, milk; Cartons, milk; Milk bottles and cartons; Milk bottles or cartons; Milk cartons
16.03.06 - Glasses, magnifying; Jeweler's loupes (magnifiers); Loupes, jeweler's (magnifiers); Magnifying glasses
18.03.05 - Carts, grocery; Carts, shopping; Grocery carts; Shopping carts
18.11.25 - Battery carrier trays for automobiles; Belts, safety, vehicle; Brakes (automobile); Car seats, baby; Clutches, vehicles; Gear shifts, vehicle; Grills (automobile); Head lights, vehicle; Hitches, (trailers); Horns (vehicular); Jacks (vehicle); Kick stands (bicycle); License plates; Lights, auto; Lights, bicycle; Mirrors, vehicle; Pedals (vehicular); Porthole; Racks, (automobile); Radiators, vehicle; Sails; Seat belts, vehicle; Stick shifts (automobile); Windshields (vehicular)
19.09.07 - Jugs; Milk jugs
26.01.02 - Circles, plain single line; Plain single line circles
26.01.05 - Circles made of broken or dotted lines
26.01.21 - Circles that are totally or partially shaded.
26.17.01 - Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal

Filing Date: 10/26/2012

Current Basis: 1A

Original Filing Basis: 1A

Owner: (APPLICANT) General Mills Marketing, Inc. CORPORATION DELAWARE Number One General Mills Blvd. Minneapolis MINNESOTA 55426

Attorney of Record: Joshua J. Burke

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "DAIRY" APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a rectangle license plate with the word "DESTINATION" centered above the word "DAIRY". Across the bottom of the license plate is a circle with "G LEADING PROFITABLE GROWTH" inside the circle and three horizontal lines crossing the bottom of the license plate to the right and ending in the shape of a shopping cart. Overlaid on the bottom right corner of the license plate is a magnifying glass with the outlines of a beverage carton and jug, cheese wedge, two eggs, and a small container.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 345