Serial Number: 85103278

Reg Number: 4010440

Word Mark: CONNECTION IS ALL THAT COUNTS

Goods and Services: IC 035. US 100 101 102. G & S: Advertising services, public relations and marketing services, namely, promoting and marketing the goods and services of others through all public communication means; branding services, namely, consulting, development, management and marketing of brands for businesses; development of marketing strategies and concepts; providing consulting services in the field of facilitating the planning, buying, and selling of media; media production services, namely, video, print and film advertising production; social media strategy and marketing consultancy focusing on helping clients create and extend their product and brand strategies by building virally engaging marketing solutions; editing of electronic media advertising; marketing account services, namely, marketing planning and budget development, marketing campaign and workflow management, marketing campaign execution, marketing campaign measurement, invoicing and reconciliation for others of all campaign expenses; marketing consultation in the field of marketing strategy and program development; creative marketing design services, namely, marketing creative ideation, namely, developing ideas and concepts for marketing communications headlines, sub-headlines and visual materials, design and layout of marketing communications using a variety of mediums, namely, print materials, direct mail, e-mail, web, CD-ROM, broadcast audio and video, and billboard, copywriting, production, letter shop preparation and fulfillment; marketing data management and analytics services, namely, market research and competitive analysis. business marketing services for others, namely, marketing program implementation planning, implementation of customer loyalty programs, corporate and product naming and identity programs, retail systems development, namely, development of in-store point of sale promotions and marketing programs designed to increase brand awareness, customer acquisition, customer retention and customer's share of purchases with client through print, digital/online, video and audio mediums; promotional marketing services to business to consumer industries and business to business industries such as travel, financial services, brick and mortar retailers, online retailers, communication providers, Internet service providers, cable, broadband, satellite service providers, restaurants, health care and fitness, music, entertainment, and package goods industries; new media development services, namely, providing advertising, marketing and promotional services, namely, development of advertising campaigns for a variety of mediums, namely, print materials, direct mail, e-mail, web, CD-ROM, broadcast audio and video, and billboard, copywriting, production, letter shop preparation and fulfillment; business marketing services; and environmental marketing services, namely, development for others of marketing programs designed to foster collaboration and collective action towards sustainability and carbon-neutral practices in the design, sourcing, production, use and disposal of dominant forms of marketing communication media such as printing, electronic publishing, and wireless telephony in the field of environmental awareness; editing of print media advertising. FIRST USE: 20100800. FIRST USE IN COMMERCE: 20100800

IC 041. US 100 101 107. G & S: Media production services, namely, video, print and film production; Video editing; and editing or recording of sounds and images. FIRST USE: 20101015. FIRST USE IN COMMERCE: 20101015

IC 042. US 100 101. G & S: Marketing systems and software services, namely, consultation and design for the use and modifications to software systems, software application development, website and web application development for others, and website hosting for others, website design, development, creation, hosting, maintenance and operations of websites for clients, design and development of proprietary customer loyalty tracking software for others for use in enabling clients to track and reward customers enrolled in a customer loyalty program, database development, design and development of computer software for use in data management, analytics and reporting in the field of marketing. FIRST USE: 20101015. FIRST USE IN COMMERCE: 20101015

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 08/09/2010

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Olson + Co., Inc. CORPORATION MINNESOTA 1625 Hennepin Avenue Minneapolis MINNESOTA 55403

Attorney of Record: Brian F. Schroeder

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 44312