Serial Number: 77193585

Reg Number: 3573320

Word Mark: COLLEGE IS HARD, BUT SAVING FOR IT DOESN'T HAVE TO BE.

Goods and Services: IC 016. US 002 005 022 023 029 037 038 050. G & S: Printed materials, namely, certificates, awards, brochures in the field of financial investments and educational savings plans, paper banners, paper letterhead, business cards, note cards, envelopes, stationary, name tags in the nature of paper name badges, folders, postcards, printed presentations, namely, printed handouts and printed presentations of motivational and educational speakers in the field of financial investments and educational savings plans, forms, booklets in the field of financial investments and educational savings plans, manuals in the field of financial investments and educational savings plans, informational flyers in the field of financial investments and educational savings plans, leaflets in the field of financial investments and educational savings plans, posters, magazines in the field of financial investments and educational savings plans, greeting cards. FIRST USE: 20070301. FIRST USE IN COMMERCE: 20070301

IC 025. US 022 039. G & S: Clothing, namely, shirts, sweatshirts, jackets, hats, ties. FIRST USE: 20081120. FIRST USE IN COMMERCE: 20081120

IC 036. US 100 101 102. G & S: Financial services, namely, financial aid consultation, and financial aid in the nature of loan financing, providing educational scholarships, providing grants to individuals, and savings programs for students. FIRST USE: 20070301. FIRST USE IN COMMERCE: 20070301

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 05/30/2007

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Utah State Board of Regents, c/o The Office of the Commissioner of Higher Education State Agency UTAH 60 South 400 West Board of Regents Building, The Gateway Salt Lake City UTAH 841011284

(LAST LISTED OWNER) UTAH EDUCATIONAL SAVINGS PLAN STATE AGENCY UTAH 60 SOUTH 400 WEST SALT LAKE CITY UTAH 84101

Attorney of Record: David B. Tingey

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 109186