Serial Number: 79064701

Reg Number: 3976531

Word Mark: CLUB-MATE

Translation: The English translation of "DER PRICKELNDE MATE-EISTEE" "AKTIV UND ANREGEND" "ERFRISCHEND UND BELEBEND" is "THE SPARKING MATE ICE-TEA", "ACTIVATING AND STIMULATING" and "REFRESHING AND REVITALIZING". The lower portion of the mark, and under the picture of the person in a circle is the wording "ERFRISCHEND UND AKTIV" which translates to "REFRESHING AND ACTIVATING". Under the wording "CLUB-MATE" in the lower portion of the mark is the wording "KOFFEINHALTIGES ERFRISCUNGSGETRANK AUF MATE-BASIS MATE 1ST EINE IN SUDAMERIKA SEIT JAHRHUNDERTEN VERWENDETE URWALDPFLANZE, DIE SOWOHL KOFFEIN ALS AUCH GERBSTOFFE ENTHALT. DIESE IN DER NATUR EINMALIGE KOMBINATION VON WERTVOLLEN WIRKSTOFFEN MAGHT CLUB-MATE ZU EINEM EINZIGARTIGEN ERFRISCHUNGSGETRANK; AKTIV UND ANREGEND, ERFRISCHEND UND BELEBEND" which translates to "MATE SOFT DRINK WITH CAFFEINE MATE IS A PLANT FOUND IN ANCIENT WOODLAND, WHICH HAS BEEN CULTIVATED IN SOUTH AMERICA FOR CENTURIES, CONTAINING CAFFEINE AS WELL AS TANNING AGENTS. THIS UNIQUE NATURAL COMBINATION OF PRECIOUS COMPONENTS MAKES CLUB-MATE AN UNRIVALLED SOFT DRINK; ACTIVATING AND STIMULATING, REFRESHING AND REVITALIZING".

Goods and Services: IC 032. US 045 046 048. G & S: Non-alcoholic drink containing caffeine based on maté, namely, soft drinks

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.03.16 - Hats (women wearing); Women wearing hats
09.05.05 - Sombreros, cowboy hats (10 gallon hats), other broad-brimmed hats
11.03.01 - Glasses without stems
17.03.25 - Brooches; Cuff-links; Earrings; Locket; Necktie clasps and fasteners; Pins, jewelry; Tie tacks
20.03.10 - Bottle labels; Labels for bottles
26.01.07 - Circles with a decorative border, including scalloped, ruffled and zig-zag edges
26.01.17 - Circles, two concentric; Concentric circles, two; Two concentric circles
26.01.21 - Circles that are totally or partially shaded.
26.05.07 - Triangles with a decorative border, including scalloped, ruffled and zig-zag edges
26.05.20 - Triangles inside one another
26.05.21 - Triangles that are completely or partially shaded
26.05.28 - Miscellaneous designs with overall triangular shape; Triangular shape (miscellaneous overall shape)
26.11.02 - Plain single line rectangles; Rectangles (single line)
26.11.07 - Rectangles with a decorative border, including scalloped, ruffled and zig-zag edges
26.11.20 - Rectangles inside one another
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 12/11/2008

Current Basis: 66A

Original Filing Basis: 66A

Owner: (REGISTRANT) Brauerei Loscher GmbH & Co. KG KG FED REP GERMANY Steigerwaldstr. 21-23 81481 Münchsteinach FED REP GERMANY

Attorney of Record: Marcia A. Auberger

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "MATE-ESTEE", "KOFFEINHALTIGES ERERISCHUNGSGETRANK AUF MATE-BASIS" AND "MATE-BASIS MATE 1ST EINE IN SUDAMERIKA SEIT JAHRI-IUNDERTEN VERWENDETE URWALDPFLANZE, DIE SOWOHL KOFFEIN ALS AUCH GERBSTOFFE ENTHALT" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) yellow, red, blue and white is/are claimed as a feature of the mark. The mark consists of two shapes. The upper portion of the mark is in a curved triangular shape with a yellow background and triangular red border. The upper portion of the mark contains the wording "DER PRICKELNDE MATE-EISTEE" and "CLUB-MATE" in blue. On the left side is the wording "AKTIV UND ANREGENT" and on the right side is the wording "ERFRISCHEND UND BELEBEND" all in red. The middle portion of the design contains a circle with a stylized man in blue with a white background wearing a hat and holding a cup. The circle has a white background, is outlined in blue and has a red triangular border. The lower portion of the mark is a stylized rounded square with a yellow exterior and a white inner background. The square has a red triangular border. The top of the design contains a circle outlined in blue with a red triangular border. Inside the circle is a stylized man in blue with a white background wearing a hat and holding a cup. Underneath the circle is the wording "ERFRISCHEND UND AKTIV" in "yellow and underlined in blue. Underneath this wording is the term "CLUB- MATE" outlined in blue with a yellow interior. Underneath this wording are the terms "KOFFEINHALTIGES ERFRISCHUNGSGETRANK AUF MATE-BASIS" in red. Beneath this is the following wording in blue "MATE 1ST ETNE IN SUDAMERIKA SELT JAHRHUNDERTEN VERWENDETE URWALDPFLANZE, DIE SOWOUL KOFFEIN ALS AUCH GERBSTOFFE ENTHALT. DIESE IN DER NATUR BIINMALIGE KOMBINATION VON WERTVOLLEN WIRKSTOFFEN MACHT CLUB-MATE ZU EINEM ETNZIGARTIGEN ERFRISCIIUNGSGETRANK; AKTIV UND ANREGEND, ERFRISCHEND UND BELEBEND. WWW.CLUB-MATE.COM".

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 43206