Serial Number: 85454288

Reg Number: 4366714

Word Mark: CLASSIC BAG HERSHEY'S KISSES BRAND SINCE 1907 AIR DELIGHT AERATED MILK CHOCOLATE

Goods and Services: IC 030. US 046. G & S: Candy; Chocolate. FIRST USE: 20110603. FIRST USE IN COMMERCE: 20110603

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 08.03.01 - Candy bars, (chocolate); Chips, (chocolate); Chocolate candies; Chocolate chips

Filing Date: 10/24/2011

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Hershey Chocolate & Confectionery Corporation CORPORATION DELAWARE 4860 Robb Street, Suite 204 Wheat Ridge COLORADO 80033

Attorney of Record: Amy Wright

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "CLASSIC BAG," "BRAND," "SINCE 1907," AND "AERATED MILK CHOCOLATE" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) white, silver, red and dark maroonish-brown is/are claimed as a feature of the mark. The mark consists of the words "CLASSIC BAG" in dark maroonish-brown on a white background in the upper left-hand corner and the words "HERSHEY'S KISSES BRAND SINCE 1907" in white on a dark maroonish-brown background and below, the words "AIR DELIGHT" in red with white outlining on a dark maroonish-brown background and the words "AERATED MILK CHOCOLATE" in red on a white ribbon. Two conical configurations in silver representing individually wrapped candies, tilting inward toward each other, with chocolate bubbles in dark maroonish-brown on and around them, and each with a white plume device overlapping and extending to the right with the words "AIR DELIGHT" written in red on each of them. White circles cascade outward from the words "HERSHEY'S KISSES" in a geometric design and white circles in a different pattern edging both sides of the design. The bottom right corner of the mark features one-fourth of a circle, which represents translucent background. The dotted lines along the outside of the mark indicate the positioning of the mark, and are not part of the mark.

Type of Mark: TRADEMARK

Register: PRINCIPAL-2(F)-IN PART

Live/Dead Indicator: LIVE

Prior Registrations: 0054041;4010485;4010572;AND OTHERS

SiteNo: 5698