Serial Number: 77321295

Reg Number: 3763799

Word Mark: CIRCUS WORLD A WISCONSIN HISTORICAL SITE W HISTORY

Goods and Services: IC 035. US 100 101 102. G & S: Retail store services featuring books and other publications, food, candy, beverages, souvenirs in the nature of key chains, magnets, ornaments, glassware, pens, pencils, photo albums, salt and pepper shakers, potholders, jar openers, and figurines in the nature of snow globes, animal, clown or circus performers, and jewelry in the nature of bracelets, necklaces, earrings, and recorded music and video in the nature of cassettes, CDs and DVDs and novelties in the nature of light-up toys, yo-yo's, chalk, hand-held fans, and plush animals and dolls, postcards, posters, videos, and apparel in the nature of shirts, hats, shoes, socks, tote bags, and home decor items in the nature of pillows, towels, photographs, tiles and wall hangings; online retail store services featuring books and other publications, posters, glassware, and apparel in the nature of shirts, hats, tote bags, and plush animals and dolls, and jewelry in the nature of bracelets, necklaces, earrings, and recorded music and video in the nature of cassettes, CDs and DVDs; promoting public awareness of the need for the preservation, restoration, development and maintenance of a community of circus exhibits, and for the acquisition, preservation, restoration, development and maintenance of materials that illustrate and display circus history, and for communications, in all media, associated therewith. FIRST USE: 20090305. FIRST USE IN COMMERCE: 20090305

IC 040. US 100 103 106. G & S: Historic photography services, namely, photograph reprint services. FIRST USE: 20081031. FIRST USE IN COMMERCE: 20081031

IC 041. US 100 101 107. G & S: Circus performances; guided tours of museums and historical buildings and organizing exhibitions for educational purposes in the field of circus history; educational demonstrations in the field of history and culture; entertainment services in the nature of ongoing television programs in the field of history and culture. FIRST USE: 20080505. FIRST USE IN COMMERCE: 20080505

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.31 - Men, stylized, including men depicted in caricature form
03.03.01 - Elephants; Mammoths; Mastodons
09.05.02 - Top hats
24.09.07 - Advertising, banners; Banners
26.01.21 - Circles that are totally or partially shaded.
26.03.17 - Concentric ovals; Concentric ovals and ovals within ovals; Ovals within ovals; Ovals, concentric
26.11.26 - Oblongs as carriers for words, letters or designs
26.17.09 - Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved

Filing Date: 11/05/2007

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) State Historical Society of Wisconsin STATE AGENCY WISCONSIN 816 State Street Madison WISCONSIN 53706

Attorney of Record: Daniel E. Kattman

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "CIRCUS", "WISCONSIN HISTORICAL SITE" AND "HISTORY" APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a woman riding an elephant depicted in a circle with a banner that reads "circus world a Wisconsin historic site W history".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 113443