Serial Number: 77237326

Reg Number: 3603379

Word Mark: CELEBRITY ARE YOU SMARTER THAN A 5TH GRADER?

Goods and Services: IC 041. US 100 101 107. G & S: entertainment services in the nature of a game show television series; providing an online computer database via a global computer network featuring information about a television series; on-line computer games; entertainment services in the nature of interactive television programming. FIRST USE: 20071108. FIRST USE IN COMMERCE: 20071108

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 05.09.05 - Apples
20.01.01 - Chalk; Crayons; Fountain pens; Markers (writing instruments); Pencils; Pens, ink (excluding quill pens in 20.01.09)
26.03.02 - Ovals, plain single line; Plain single line ovals
26.03.13 - Ovals, exactly two (not concentric); Two ovals
26.03.16 - Ovals touching or intersecting

Filing Date: 07/24/2007

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) JMBP, Inc. CORPORATION CALIFORNIA 3000 Olympic Boulevard Suite 2520, Building 1 Santa Monica CALIFORNIA 904045073

Attorney of Record: Bridgette Fitzpatrick

Description of Mark: The color(s) brown, green, red, white, pink, gold, black, yellow, silver and beige is/are claimed as a feature of the mark. The mark consists of a red apple with yellow specks. The apple stem is dark brown at the top of the stem and fades into green and yellow at the bottom of the stem where the stem meets the apple. The words "ARE YOU SMARTER THAN A 5TH GRADER?" appear in three dimensional gold letters. The word "CELEBRITY" appears in three dimensional red letters outlined in yellow with white dots, appearing as lights, in the letters. All words appear across the apple and curve around it. A pencil appears across the apple and bisects the words "ARE YOU SMARTER" and "THAN A 5TH GRADER?". The pencil has a pink eraser at one end. The pencil stem is yellow with a silver band between the eraser portion of the design and the stem portion. The pointed end of the pencil is beige with a black tip. Two pink rings circumscribe the apple, the words and the pencil. Each ring has two star-like images attached to it. The star designs are white and appear as points of light in the design.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 104570