Serial Number: 76024446

Reg Number: 2898472

Word Mark: CARMEL PLAZA

Goods and Services: (CANCELLED) IC 035. US 100 101 102. G & S: PROMOTIONAL SERVICES, NAMELY, DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS; PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM, DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES; DEVELOPING TENANT MOTIVATION CAMPAIGNS; SHOPPERS' GUIDE INFORMATION SERVICES; PROVIDING CUSTOMER SERVICE INFORMATION REGARDING PRODUCTS AND SERVICES OF OTHERS; CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH; ON-LINE PROMOTIONAL SERVICES, NAMELY, DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS; ON-LINE PROMOTION OF THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM AND DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES; ON-LINE DEVELOPMENT OF TENANT MOTIVATION CAMPAIGNS; ON-LINE SHOPPERS' GUIDE INFORMATION SERVICES; PROVIDING CUSTOMER SERVICE INFORMATION REGARDING PRODUCTS AND SERVICES OF OTHERS ON-LINE; ON-LINE MARKETING RESEARCH SERVICES, NAMELY, CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH; OPERATION AND MANAGEMENT OF SHOPPING CENTERS AND MALLS FOR OTHERS; CONDUCTING EMPLOYEE INCENTIVE AWARD PROGRAMS TO PROMOTE ON-THE-JOB QUALITY AND PRODUCTIVITY THROUGH SOLICITING NOMINATIONS AND PRESENTING AWARDS TO PERSONS FOR DEMONSTRATING EXCELLENCE IN THE AREA OF MALL SERVICES, CUSTOMER SERVICE AND COMMUNITY SERVICE. FIRST USE: 19910600. FIRST USE IN COMMERCE: 19910600

(CANCELLED) IC 036. US 100 101 102. G & S: LEASING OF SHOPPING MALL SPACE AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH; CHARITABLE FUND RAISING SERVICES AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH; ON-LINE CHARITABLE FUND RAISING SERVICES AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH. FIRST USE: 19980600. FIRST USE IN COMMERCE: 19980600

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 03.15.09 - Gulls; Pelicans; Seabirds
03.15.25 - Cardinals; Crows; Doves; Other birds; Pigeons; Ravens; Robins; Woodpeckers
26.17.02 - Bands, wavy; Bars, wavy; Lines, wavy; Wavy line(s), band(s) or bar(s)

Filing Date: 04/12/2000

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Macerich Carmel Limited Partnership general partner, Macerich Carmel GP Corp., a Delaware Corporation LIMITED PARTNERSHIP CALIFORNIA 401 Wilshire Boulevard, Suite 700 Santa Monica CALIFORNIA 90401

Attorney of Record: Rod S. Berman

Type of Mark: SERVICE MARK

Register: PRINCIPAL-2(F)

Live/Dead Indicator: DEAD

SiteNo: 435917