Serial Number: 85257056

Reg Number: 4057688

Word Mark: CALIFORNIA'S MOST CELEBRATED BEACH CITY

Goods and Services: IC 035. US 100 101 102. G & S: Association services, namely, promoting the business interests of members of the hotel, restaurant, recreation, theater, museum and retail shop industries; promoting public awareness of community and civic events, culture and the arts; providing business information regarding business developments in the Santa Monica, California area via a World Wide Web website; public relations; publicity services, namely, promoting the goods and services of others via distribution and dissemination of advertising materials; convention and visitors bureau services, namely, promoting business, tourism and conventions in the Santa Monica, California area; providing an online directory information service featuring listings for restaurants and other food establishments, farmers' markets, schools and colleges, shopping malls and other shopping venues, and tour companies; and chamber of commerce services, namely, promoting business and tourism in the Santa Monica and western areas of Los Angeles county, California. FIRST USE: 20110415. FIRST USE IN COMMERCE: 20110415

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 05.01.03 - Palm trees
05.01.10 - More than one tree or bush; thicket; group of trees; Thicket
07.03.25 - Aquariums (buildings); Convention hall; Hospitals; Libraries, public libraries; Schools; Wash, car (commercial)
07.09.06 - Arches
21.03.14 - Amusement park rides; Amusement parks; Carousels; Ferris wheels; Merry-go-rounds; Parks, amusement; Rides, amusement park; Roller coasters

Filing Date: 03/03/2011

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Santa Monica Convention & Visitors Bureau CORPORATION CALIFORNIA 1920 Main Street Suite B Santa Monica CALIFORNIA 90405

Attorney of Record: John E. Kelly

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of the name "CALIFORNIA'S MOST" above the name "CELEBRATED BEACH CITY". Above the wording is a stylized silhouette design including, from left to right, palm trees, building, ferris wheel, palm trees, arched entryway, palm trees and building.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 25785