Serial Number: 77677006

Reg Number: 3812674

Word Mark: CAFÉ AMALAYA DE VILCABAMBA

Translation: The English translation of "CAFE" and "DE" in the mark is "COFFEE" and "OF". The wording "AMALAYA" has no meaning in a foreign language.

Goods and Services: IC 030. US 046. G & S: Coffee and coffee substitutes; Coffee essences; Coffee extracts; Coffee flavored syrup used in making food beverages; Prepared coffee and coffee-based beverages

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.10 - Men, Spaniards or Mexicans, including men wearing sombreros; Mexican men; Sombreros, men wearing; Spaniards (men)
02.01.31 - Men, stylized, including men depicted in caricature form
02.01.37 - Busts of men in profile; Heads of men in profile; Men - heads, portraiture, or busts in profile; Portraiture of men in profile
02.09.06 - Carrying items, humans; Humans, including men, women and children, depicted toting items, such as buckets or bags; Toting items, humans
03.23.01 - Butterflies; Moths
05.03.10 - Other branches with leaves, with or without fruit
05.05.25 - Daffodils; Iris (flower); Other flowers
05.09.01 - Berries; Raspberries; Strawberries
06.01.04 - Mountains (landscapes); Scenery with mountains
09.05.10 - Men's narrow-brimmed hats, including fedoras and derbies
20.03.10 - Bottle labels; Labels for bottles
25.03.25 - Backgrounds covered with other figurative elements or repetitive designs, words or letters; Repetitive designs, words, or letters as a background
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 02/24/2009

Current Basis: 44E

Original Filing Basis: 44E

Owner: (REGISTRANT) COMPAÑIA DE ELABORADOS DE CAFE ELCAFE C.A., CORPORATION ECUADOR Montecristi Km. 2 1/2 Manta ECUADOR

Attorney of Record: Arturo Perez-Guerrero

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "CAFE" AND "VILCABAMBA" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) lilac, violet, white, beige, blue, red green, black and brown is/are claimed as a feature of the mark. The mark consists of the words "CAFE AMALAYA DE VILCABAMBA" repeated three times over a plain background, below two horizontal rows of coffee beans, and above a mountain range in the background and in the foreground a coffee plant, the face of an old man wearing a hat, a butterfly and a flower. The lower portion of the design is a plain background in which the word "AMALAYA" is repeated throughout the lower portion of the design. The color lilac appears in the horizontal line at the upper side of the ark, as well as in the curved lines above and below the middle drawing of the design. The color violet appears in the plain background areas in the upper and lower portion of the mark, as well as in the horizontal rows of coffee beans. The color white appears in the words "CAFE", "DE", in the butterfly wings and in parts of the flower. The color beige appears in the word "AMALAYA" as it appears in the upper portion of the design. The color blue appears in the shirt of the old man and in the sky behind the mountain landscape. The colors red and green appear in the coffee plant. The color black appears below the mountain range and in parts of the butterfly wings. The color brown appears in the mountain range as well as in the butterfly wings.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 95983