Serial Number: 77676909

Reg Number: 3792029

Word Mark: CAFÉ AMALAYA DE MANABÍ

Translation: The English translation of "CAFE" and "DE" in the mark is "COFFEE" and "OF". The wording "AMALAYA" has no meaning in a foreign language.

Goods and Services: IC 030. US 046. G & S: Coffee and coffee substitutes

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.01 - Busts of men facing forward; Heads of men facing forward; Men - heads, portraiture, or busts facing forward; Portraiture of men facing forward
02.01.10 - Men, Spaniards or Mexicans, including men wearing sombreros; Mexican men; Sombreros, men wearing; Spaniards (men)
05.03.10 - Other branches with leaves, with or without fruit
05.09.01 - Berries; Raspberries; Strawberries
05.13.25 - Bales of hay or straw; Hay in bales; Other plants including bales of hay or straw; Straw in bales
06.01.04 - Mountains (landscapes); Scenery with mountains
06.07.02 - Villages from a distant perspective
09.05.10 - Men's narrow-brimmed hats, including fedoras and derbies
20.03.06 - Address labels; Hang tags; Identification tags; Labels; Tags (paper)
22.05.03 - Sculptures, of Humans; Statues, human
25.03.25 - Backgrounds covered with other figurative elements or repetitive designs, words or letters; Repetitive designs, words, or letters as a background
26.11.21 - Rectangles that are completely or partially shaded
26.17.02 - Bands, wavy; Bars, wavy; Lines, wavy; Wavy line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal
26.17.09 - Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved

Filing Date: 02/24/2009

Current Basis: 44E

Original Filing Basis: 44E

Owner: (REGISTRANT) COMPAÑIA DE ELABORADOS DE CAFE ELCAFE C.A. CORPORATION ECUADOR Montecristi Km. 2 1/2 Manta ECUADOR

Attorney of Record: Arturo Perez-Guerrero

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "CAFE AND MANABI" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) burgundy, brown, beige, white, blue, green red and black is/are claimed as a feature of the mark. The mark consists of the repeated words "CAFE AMALAYA DE MANABI" in stylized letters over a plain background covering about one third of the drawing, below of which appears the drawing of a small town at the foot of a mountain range. Further down in the drawing appear coffee plants over which there is a peasant, an aboriginal figure and a hat. The lower most portion of the drawing consists of a plain background. The color burgundy appears on the upper background and in a portion of the central area of the drawing below the town. The color brown appears in a curved line between the burgundy background and the small town drawing. The color beige appears in the words "AMALAYA, MANABI," in the peasant, in the hat, in the aboriginal figure and in the mountain range. The color white appears in the words "CAFE, DE" and in the town. Across the top two rows of beige coffee beans appear in a dark red band. The color blue appears in the mountain range and in the lower background. The colors red and green appear in the coffee plants. The color black appears in the hat, in the coffee plants and in the outer border of the peasant.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 95986