Serial Number: 77853028

Reg Number: 3929580

Word Mark: C COLLECTIVE THE AUDIENCE ENGINE

Goods and Services: IC 035. US 100 101 102. G & S: Rental of advertising space on the Internet; providing an Internet-based advertising network that connects online publishers with online advertisers for buying and selling online advertisements; providing an online advertising network that specializes in web user targeting, customized contextual targeting and advertising optimization for online advertisers and publishers; online advertising on computer communications networks, namely, providing an Internet-based advertising network that connects online advertisers with online publishers of video content; online advertising and marketing services, namely, providing an online advertising network to promote the goods and services of others by disseminating video clips and video content over the Internet and computer communications networks; online advertising and marketing services, namely, providing an online advertising network that specializes in web user targeting and advertising optimization for online advertisers and publishers of video content. FIRST USE: 20091026. FIRST USE IN COMMERCE: 20091026

IC 042. US 100 101. G & S: Design and development of computer software for collecting, analyzing and classifying behavioral, demographic, contextual and customized web user targeting data; application service provider (ASP) featuring software for use in collecting, analyzing and classifying behavioral, demographic, contextual and customized web user targeting data for advertisers; providing temporary use of online, non-downloadable software to analyze and evaluate raw performance data generated from advertising campaigns and provide custom reports in connection therewith; providing temporary use of online, non-downloadable software to collect, analyze and classify behavioral, demographic, contextual and customized web user targeting data for advertisers and provide custom reports in connection therewith; providing temporary use of an online, non-downloadable computer software platform for creating and managing advertising networks, standardizing contextual and behavioral web user targeting, centralizing web user targeting, managing advertising orders and sales, analyzing and managing advertising financial data, inventory forecasting, and providing reports in connection therewith; cloud computing featuring software for use in classifying web content, storing aggregated behavioral and demographic data associated with web users and making data available for reporting and ad targeting purposes; software as a service services featuring software for use in creating and managing advertising networks, standardizing and centralizing contextual and behavioral web user targeting, managing advertising orders and sales, analyzing and managing advertising financial data, inventory forecasting, and providing reports in connection therewith. FIRST USE: 20091026. FIRST USE IN COMMERCE: 20091026

Mark Drawing Code: (5) WORDS, LETTERS, AND/OR NUMBERS IN STYLIZED FORM

Filing Date: 10/20/2009

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) COLLECTIVE MEDIA, INC. CORPORATION NEW YORK 12th Floor 254 West 31st Street New York NEW YORK 10001

(LAST LISTED OWNER) COLLECTIVE, INC. CORPORATION DELAWARE 99 PARK AVENUE 5TH FLOOR NEW YORK NEW YORK 10016

Attorney of Record: Vanessa A. Ignacio, Esq.

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "AUDIENCE" APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a highly stylized letter "C" positioned to the left of the literal elements "COLLECTIVE THE AUDIENCE ENGINE".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3538489;3671913

SiteNo: 8361