IC 042. US 100 101. G & S: Application service provider, namely, hosting, managing, developing, and maintaining applications, software, and web sites, in the fields of personal productivity, wireless communication, mobile information access, and remote data management for wireless delivery of content to handheld computers, laptops and mobile electronic devices; application service provider featuring application programming interface (API) software for television, loyalty, marketing, advertising, coupons, sales and purchase tracking, and data collection; computer services, namely, integration of computer software into multiple systems and networks; computer software development in the field of mobile applications; developing and managing application software and databases for delivery of multi-media content provided by touring, entertainment and leisure organizations for use on multiple types of wireless mobile devices; providing customer-defined generated content and content of others automatically selected and/or customized based on the known or estimated geographical location of an Internet, mobile telephone or other wired or wireless digital network based customer; consulting services in the field of software as a service (SAAS); scientific research services for others in the field of sensory perceptions; scientific and technological services and research and design relating thereto; industrial analysis and research services; design and development of computer hardware and software; operation of robotic cameras, video equipment and/or audio equipment for production of internet teleconferencing, teleconferencing, television programs, streaming broadcasts and off-site storage. software as a service (SAAS) services, namely, hosting software for use by others for use in commercial applications for interfacing with backend databases, third party Application Program Interfaces (APIs) and customized systems and/or applications; computer services, namely, research and development services for pervasive computing. FIRST USE: 20040600. FIRST USE IN COMMERCE: 20040600