Serial Number: 78237601

Reg Number: 3077351

Word Mark: C

Goods and Services: IC 035. US 100 101 102. G & S: Computerized on-line retail store, ordering, retail store, electronic retailing via computer, catalog and mail order catalog services featuring basketball-themed merchandise souvenirs, sports memorabilia and collectibles, namely, audio recordings and video recordings on various media, computer software and computer accessories, computer games, video games, telephones, binoculars, eyewear, credit cards, calling cards, collectible and novelty items, magnets, key chains, collectible coins, medallions, jewelry, jewelry boxes, timepieces, publications, printed matter, trading cards, guides, game programs, posters, photographs, calendars, organizers, directories, stationery, school supplies, bank checks, house wares, glass ware, beverage wear, kitchenware, bed, bath and table linens, household supplies, containers, boxes, giftware, gift sets, bags, sports bags, luggage, travel bags, travel cases, lunch boxes, wallets, purses, umbrellas, clothing, toys, games, sporting goods, Christmas ornaments and decorations, furniture, office furniture and accessories, lamps, lightening fixtures, boxes, lockers and footlockers; promoting the goods and services of others by allowing sponsors to affiliate these goods and services with a basketball program; promoting the sale of goods and services of others through the distribution of promotional contests provided over the internet; conducting public opinion poll surveys and public opinion poll surveys in the field of basketball for non-business, non-marketing purposes over the internet. FIRST USE: 20031007. FIRST USE IN COMMERCE: 20031007

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 23.01.01 - Epees; Foils; Rapiers; Sabers; Swords

Filing Date: 04/14/2003

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) CAVS/GUND ARENA COMPANY CORPORATION OHIO GUND ARENA - ONE CENTER COURT CLEVELAND OHIO 44115

(LAST LISTED OWNER) Cavaliers Operating Company, LLC LIMITED LIABILITY COMPANY OHIO The Quicken Loans Arena ONE CENTER COURT CLEVELAND OHIO 44115

Attorney of Record: Anil V. George

Description of Mark: Color is not claimed as a feature of the mark.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 6788