Serial Number: 77520482

Reg Number: 3690359

Word Mark: BUILD A BETTER RETIREMENT

Goods and Services: IC 036. US 100 101 102. G & S: Financial administration of retirement plans; Financial advisory and consultancy services; Financial and investment services, namely, management and brokerage in the fields of stocks, bonds, options, commodities, futures and other securities, and the investment of funds of others; Financial information and advisory services; Financial information processing; Financial information provided by electronic means; Financial planning and investment advisory services; Financial planning for retirement; Financial portfolio management; Financial risk management consultation; Individual retirement account services; Investment management; Management of private equity funds; Mutual fund distribution; Mutual fund investment; Providing a web site that assists financial professionals in the management of retirement accounts; Providing information and advice in the field of finance, financial investments, financial valuations, and the financial aspects of retirement. FIRST USE: 20080900. FIRST USE IN COMMERCE: 20080900

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 07/11/2008

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Franklin Resources, Inc. CORPORATION DELAWARE One Franklin Parkway San Mateo CALIFORNIA 944031906

Attorney of Record: J. Matthew Gowdy

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3319309

SiteNo: 101081