Serial Number: 77096671

Reg Number: 3367891

Word Mark: BUILD-A-BEAR WORKSHOP CHOOSE ME HEAR ME STUFF ME STITCH ME FLUFF ME DRESS ME NAME ME TAKE ME HOME

Goods and Services: IC 035. US 100 101 102. G & S: Retail store services in the field of stuffed and plush toy animals, and dolls and accessories therefor. FIRST USE: 20020301. FIRST USE IN COMMERCE: 20020301

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.11.01 - Hearts excluding hearts as carriers or depicted on playing cards
03.01.14 - Bears other than Panda bears; Bears, koala; Bears, polar; Black bears; Grizzly bears; Koala bears; Polar bears
03.01.26 - Costumed cats, dogs, wolves, foxes, bears and those with human attributes
09.01.01 - Fringes, yarn/thread; Thread; Wool; Yarn
09.01.02 - Embroidery; Labels, clothing; Stitching, not on clothing pockets
09.09.01 - Crochet hooks; Hooks, crochet; Needles, sewing and knitting; Pins, safety; Pins, sewing (straight); Safety pins
09.09.03 - Buttons, clothing
12.01.04 - Arm chairs; Bar stools; Bean bag chairs; Booster chairs, baby; Chairs, (bean bag, desk, dining, folding, high, rocking, chaise lounge); High chairs; Ottomans; Rocking chairs; Step stools; Stools
16.01.25 - Alarms, fire; Bullhorns; Burglar alarms; Fire alarms; Handset; Intercoms; Megaphones; Pagers; Smoke detectors
16.03.07 - Eyeglasses; Frames, eyeglass; Glasses, eye; Glasses, safety; Goggles; Safety goggles; Spectacles; Sunglasses
20.01.05 - Other writing, drawing or painting materials
26.11.05 - Rectangles made of broken or dotted lines
26.11.20 - Rectangles inside one another
26.11.21 - Rectangles that are completely or partially shaded
27.03.05 - Objects forming letters or numerals

Filing Date: 02/01/2007

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Build-A-Bear Retail Management, Inc. CORPORATION DELAWARE 1954 Innerbelt Business Center Drive St. Louis MISSOURI 631145760

Attorney of Record: T. William Alvey III

Description of Mark: The color(s) yellow, blue, tan, black, red, green, gray and white. is/are claimed as a feature of the mark. The mark consists of a yellow rectangular field bordered with blue stitching. The first line consists of the words BUILD-A-BEAR in blue block letters with white shadowing; the letters U and D in BUILD and A in BEAR have red shadowing; the I in BUILD and the R in BEAR have green shadowing. The second line consists of the word WORKSHOP in blue block letters with white shadowing except the first letter O appears as a red button and the second O appears as a yellow spool; the letters W, K and P have red shadowing; H has green shadowing. The third line consists of an image of a tan bear outlined in black with black eyes and nose and white muzzle kissing a smaller tan bear followed by the words CHOOSE ME in blue block letters. The fourth line consists of the words HEAR ME in blue block letters followed by the image of a tan bear outlined in black with black eyes, nose and mouth and white muzzle dressed in a light blue dress and hat with a white flower with yellow center holding a yellow ear horn. The fifth line consists of a tan bear outlined in black with black eyes, nose and mouth and white muzzle in a light blue cap carrying a gray spoon containing white stuffing with four red hearts followed by the words STUFF ME in blue block letters. The sixth line consists of the words STITCH ME in blue block letters followed by the image of a tan bear outlined in black with black eyes, nose and mouth and white muzzle in a blue hat and shoes, a blue shirt with green polka dots and green pants holding a gray needle. The seventh line consists of the image of a tan bear outlined in black with black eyes, nose and mouth and white muzzle in a blue hat, shirt, pants, shoes and cap holding a red cloth like a parachute followed by the words FLUFF ME in blue block letters. The eighth line consists of the words DRESS ME in blue block letters followed by the image of a three tan bears outlined in black with black eyes, nose and mouth and white muzzle one on top of the other covered with a large red coat with blue buttons; the bear on the bottom is wearing blue pants and white socks and shoes. The ninth line consists of an image of a tan bear outlined in black with black eyes, nose and mouth and white muzzle wearing a red shirt, blue pants, white socks and yellow shoes holding a blue lower case letter "i" followed by the words NAME ME in blue block letters. The tenth line consists of the words TAKE ME HOME in blue block letters followed by the image of a tan bear outlined in black with black nose and mouth and white muzzle sitting in a light blue chair with white polka dots wearing blue sunglasses, a blue suit and blue shoes with a red scarf around the bears neck and flowing behind its head.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2339717;2506351;2921479;AND OTHERS

SiteNo: 122030