Serial Number: 85388970

Reg Number: 4133238

Word Mark: BUDWEISER KING OF BEERS THIS IS THE FAMOUS BUDWEISER BEER. WE KNOW OF NO BRAND PRODUCED BY ANY OTHER BREWER WHICH COSTS SO MUCH TO BREW AND AGE. OUR EXCLUSIVE BEECHWOOD AGING PRODUCES A TASTE, A SMOOTHNESS, AND A DRINKABILITY YOU WILL FIND IN NO OTHER BEER AT ANY PRICE.

Goods and Services: IC 032. US 045 046 048. G & S: Beer. FIRST USE: 20110815. FIRST USE IN COMMERCE: 20110815

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 03.15.01 - Eagles
03.15.19 - Birds or bats in flight or with outspread wings
05.15.25 - Other decorations made of plants
09.03.15 - Bow ties; Neckties; Ties, neckties or bow ties
20.03.10 - Bottle labels; Labels for bottles
24.09.07 - Advertising, banners; Banners
24.11.02 - Crowns open at the top
26.01.07 - Circles with a decorative border, including scalloped, ruffled and zig-zag edges
26.01.18 - Circles, three or more concentric; Concentric circles, three or more; Three or more concentric circles
26.01.21 - Circles that are totally or partially shaded.

Filing Date: 08/03/2011

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) ANHEUSER-BUSCH, LLC LIMITED LIABILITY COMPANY MISSOURI ONE BUSCH PLACE ST. LOUIS MISSOURI 63118

Attorney of Record: ANDREA K. CANNON

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "BEERS" OR "EUROPE" APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a stylized banner with a stylized depiction of an eagle perched on a rock appearing on each side of the banner. The letters "A" and "B" appear on each rock. The center portion of the banner contains two horizontal lines with the following wording appearing between the lines: "THIS IS THE FAMOUS BUDWEISER BEER. WE KNOW OF NO BRAND PRODUCED BY ANY OTHER BREWER WHICH COSTS SO MUCH TO BREW AND AGE. OUR EXCLUSIVE BEECHWOOD AGING PRODUCES A TASTE, A SMOOTHNESS, AND A DRINKABILITY YOU WILL FIND IN NO OTHER BEER AT ANY PRICE." Below the banner is the outline of a bow tie with the stylized word "BUDWEISER" appearing across it and with a stylized depiction of the top of a wheat shaft emanating out from the letter "B" in "BUDWEISER". The banner and bow tie are superimposed over a partial seal design that has a series of decorative borders. The partial word "USTRALIA" and the word "EUROPE" appear in an arch within a circular border of the seal and a stylized crown appears at the center of the seal superimposed over the partial letters "A" and "B". The partial outline of a diamond appears to the left of the bow tie and banner containing a stylized vine design, the word "THE", and the letters "WO" and "RE". The stylized wording "KING OF BEERS" appears centered below the bow tie.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0013064;0895176;3422428;AND OTHERS

SiteNo: 28974