Serial Number: 77504290

Word Mark: BRANCA EMERALD FRATELLI BRANCA - DISTILLERIE MILANO - VIA BROLETTO VICINO ALLA CHIESA DI S. TOMASO I FRATELLI BRANCA I SOLI CHE POSSEGGONO L'ORIGINALE FORMULA DI PRODUZIONE DEL LIQUORE D'ERBE NE ASSICURANO L'ALTA QUALITA E BONTA' - GRAZIE AL PROCESSO DI TRASFORMAZIONE CHE ESALTA LA GENUINITA' - DEGLI INGREDIENTI NATURALI ED ESOTICI DAI SUPERBI AROMI MILANO BRANCA FLLI. BRANCA MILANO CASA FONDATA NEL 1845

Translation: The foreign wording in the mark translates into English as follows: "CASA FONDATA NEL 1845" is "FIRM ESTABLISHED IN 1845"; "FRATELLI BRANCA DISTILLERIE" is translated as "Branca brothers distilleries"; "MILANO VIA BROLETTO VICINO ALLA CHIESA DI S. TOMASO" is translated as "Milan Broletto street near Saint Tomaso's church"; "I FRATELLI BRANCA I SOLI CHE POSSEGGONO L'ORIGINALE FORMULA DI PRODUZIONE" is translated as "Branca brothers, the ones who hold the original manufacturing formula", "DEL LIQUORE D'ERBE" is translated as "herb based liqueur"; "NE ASSICURANO L'ALTA QUALITA E BONTA' - GRAZIE AL PROCESSO DI TRASFORMAZIONE CHE ESALTA LA GENUINITA' - DEGLI INGREDIENTI NATURALI ED ESOTICI DAI SUPERBI AROMI MILANO" is translated as "ensuring its high quality due to the transformation process which exalt the trueness, of the natural and exotic ingredients having superb flavors".

Goods and Services: (ABANDONED) IC 033. US 047 049. G & S: HERB BASED LIQUEUR

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.07.02 - Globes with meridians and parallels only
01.15.06 - Advertising, skywriting; Clouds; Fog
03.15.01 - Eagles
03.15.19 - Birds or bats in flight or with outspread wings
05.15.02 - Laurel leaves or branches (borders or frames); Wreaths
19.09.03 - Bottles, jars or flasks with straight, vertical sides; Flasks with straight or vertical sides; Jars with straight or vertical sides
20.03.10 - Bottle labels; Labels for bottles
24.09.07 - Advertising, banners; Banners
25.03.25 - Backgrounds covered with other figurative elements or repetitive designs, words or letters; Repetitive designs, words, or letters as a background
26.01.21 - Circles that are totally or partially shaded.
26.01.27 - Circles containing irregular exterior lining or elements not amounting to a decorative border
26.11.07 - Rectangles with a decorative border, including scalloped, ruffled and zig-zag edges
26.11.11 - Rectangles divided twice into three sections
26.11.20 - Rectangles inside one another
26.11.21 - Rectangles that are completely or partially shaded
27.05.01 - Signatures, illegible

Filing Date: 06/20/2008

Current Basis: 1B;44E

Original Filing Basis: 1B

Owner: (APPLICANT) Fratelli Branca Distillerie S.r.l. LIMITED LIABILITY JOINT STOCK COMPANY ITALY Via Broletto 35 Milano ITALY

Attorney of Record: G. Franklin Rothwell

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "CASA FONDATA NEL 1845"; "FRATELLI"; AND "DISTILLERIE"; "MILANO VIA BROLETTO VICINO ALLA CHIESA DI S. TOMASO"; "I SOLI CHE POSSEGGONO L'ORIGINALE FORMULA DI PRODUZIONE"; AND "DEL LIQUORE D'ERBE" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) BROWN, LIGHT BLUE, RED, WHITE, BLACK, GOLD, YELLOW, ORANGE, GREEN is/are claimed as a feature of the mark. The mark consists of a brown eagle holding a brown bottle with an orange label in its right claw and the eagle is sitting on a tilted blue globe. Across the globe is a red band with word "BRANCA" in white. The wording "Flli. Branca Milano" in yellow outlined in white appears below the band in cursive. The eagle and globe are encircled by a cyan, light blue, white, yellow and orange sky and on the bottom of the circle appears blue and white clouds. The circle with the eagle and globe sits on a gold and white band with the wording "CASA FONDATA NEL 1845" in black lettering going across. Below the circle and band appears a larger rectangle with cut corners. The rectangle is comprised of a background consisting of little light green and white ovals with the wording "BRANCA EMERALD" appearing in light green. The word "BRANCA" in large green font appears over a white and green background and below is a green band outlined in gold with word "EMERALD" in large white font. The words "FRATELLI BRANCA DISTILLERIE" in green are superimposed on the ovals.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: DEAD

Prior Registrations: 3385760;3389209

SiteNo: 101681