Serial Number: 76024443

Reg Number: 2890647

Word Mark: BP BROADWAY PLAZA

Goods and Services: IC 035. US 100 101 102. G & S: SECTION 1(A) PROMOTIONAL SERVICES, NAMELY, DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS; PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM, DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES; DEVELOPING TENANT MOTIVATION CAMPAIGNS; SHOPPERS' GUIDE INFORMATION SERVICES; PROVIDING CUSTOMER SERVICE INFORMATION REGARDING PRODUCTS AND SERVICES OF OTHERS; [ CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH; ] ON-LINE PROMOTIONAL SERVICES, NAMELY, DEVELOPING HOLIDAY AND SPECIAL OCCASION SALES PROMOTIONAL CAMPAIGNS FOR OTHERS, PROMOTING THE GOODS AND SERVICES OF OTHERS THROUGH A SHOPPING REWARDS PROGRAM, DEVELOPING PROMOTIONAL CAMPAIGNS FOR BUSINESSES, DEVELOPING TENANT MOTIVATION CAMPAIGNS; ON-LINE SHOPPERS' GUIDE INFORMATION SERVICES; [ ON-LINE MARKETING RESEARCH SERVICES, NAMELY, CONDUCTING MARKETING STUDIES AND CONDUCTING MARKET RESEARCH AND PREPARING REPORTS IN CONNECTION THEREWITH; CONDUCTING EMPLOYEE INCENTIVE AWARD PROGRAMS TO PROMOTE ON-THE-JOB QUALITY AND PRODUCTIVITY THROUGH SOLICITING NOMINATIONS AND PRESENTING AWARDS TO PERSONS FOR DEMONSTRATING EXCELLENCE IN THE AREA OF MALL SERVICES, CUSTOMER SERVICE AND COMMUNITY SERVICE; ] PROVIDING CUSTOMER SERVICE INFORMATION REGARDING PRODUCTS AND SERVICES OF OTHERS ON-LINE; OPERATION AND MANAGEMENT OF SHOPPING CENTERS AND MALLS FOR OTHERS. FIRST USE: 19970600. FIRST USE IN COMMERCE: 19970600

IC 036. US 100 101 102. G & S: LEASING OF SHOPPING MALL SPACE AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH; CHARITABLE FUND RAISING SERVICES AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH; ON-LINE CHARITABLE FUND RAISING SERVICES AND PROVIDING INFORMATION ON-LINE IN CONNECTION THEREWITH. FIRST USE: 19990100. FIRST USE IN COMMERCE: 19990100

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.01.01 - Circles as carriers or as single line borders
26.17.09 - Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved
27.03.01 - Geometric figures forming letters, numerals or punctuation

Filing Date: 04/12/2000

Current Basis: 1A

Original Filing Basis: 1A;1B

Owner: (REGISTRANT) Macerich Northwestern Associates LIMITED PARTNERSHIP CALIFORNIA 401 Wilshire Boulevard Suite 700 Santa Monica CALIFORNIA 90401

Attorney of Record: Rod S. Berman

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "PLAZA" APART FROM THE MARK AS SHOWN

Type of Mark: SERVICE MARK

Register: PRINCIPAL-2(F)-IN PART

Live/Dead Indicator: LIVE

SiteNo: 495107