(REGISTRANT) Blue Cross and Blue Shield Association DBA BlueCross BlueShield Association NON-PROFIT CORPORATION ILLINOIS 225 North Michigan Avenue Chicago ILLINOIS 60601 | BLUECROSS BLUESHIELD VENTURE PARTNERS, L.P. AN INDEPENDENT LICENSEE OF THE BLUE CROSS AND BLUE SHIELD ASSOCIATION - 77536044 - Trademark Search

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BLUECROSS BLUESHIELD VENTURE PARTNERS, L.P. AN INDEPENDENT LICENSEE OF THE BLUE CROSS AND BLUE SHIELD ASSOCIATION

Serial Number: 77536044

Reg Number: 3709962

Word Mark: BLUECROSS BLUESHIELD VENTURE PARTNERS, L.P. AN INDEPENDENT LICENSEE OF THE BLUE CROSS AND BLUE SHIELD ASSOCIATION

Goods and Services: IC 036. US 100 101 102. G & S: financial services, namely, venture capital funding services to emerging and start-up companies. FIRST USE: 20080829. FIRST USE IN COMMERCE: 20080829

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.33 - Grotesque men formed by letters, numbers, punctuation or geometric shapes; Stick figures
03.21.01 - Caduceus; Serpent and staff (caduceus)
04.07.03 - Geometric figures or combinations of geometric figures representing a person; Geometric figures representing a person; Geometric shapes forming a person; Person formed by geometric shapes
24.01.02 - Shields or crests with figurative elements contained therein or superimposed thereon
24.13.02 - Cross, Greek (equal sides); Greek cross (equal sized lines)
26.01.12 - Circles with bars, bands and lines

Filing Date: 07/31/2008

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Blue Cross and Blue Shield Association DBA BlueCross BlueShield Association NON-PROFIT CORPORATION ILLINOIS 225 North Michigan Avenue Chicago ILLINOIS 60601

Attorney of Record: Melissa Rotunno

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "VENTURE PARTNERS, L.P.", "INDEPENDENT LICENSEE", "ASSOCIATION" AND THE STAFF OF ASCLEPIUS APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a design of a cross encasing a stylized design of the vitruvian man featured to the left of the design of a shield encasing the staff of Asclepius. Featured adjacent to these designs are the words "BlueCross BlueShield" featured above the words "Venture Partners, L.P." and beneath all is a tagline "An independent Licensee of the Blue Cross and Blue Shield Association".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 1039866;1055560;1744958;AND OTHERS

SiteNo: 6489

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