BLISS HERSHEY'S BLISS WHITE CHOCOLATE WITH A CREAMY MELTAWAY CENTER
Serial Number: 85515151
Reg Number: 4307605
Word Mark: BLISS HERSHEY'S BLISS WHITE CHOCOLATE WITH A CREAMY MELTAWAY CENTER
Goods and Services: IC 030. US 046. G & S: Candy. FIRST USE: 20110630. FIRST USE IN COMMERCE: 20110630
Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS
Design Search Code: 08.03.01 - Candy bars, (chocolate); Chips, (chocolate); Chocolate candies; Chocolate chips
26.11.05 - Rectangles made of broken or dotted lines
26.11.20 - Rectangles inside one another
26.11.21 - Rectangles that are completely or partially shaded
26.17.02 - Bands, wavy; Bars, wavy; Lines, wavy; Wavy line(s), band(s) or bar(s)
26.17.04 - Bands, vertical; Bars, vertical; Lines, vertical; Vertical line(s), band(s) or bar(s)
Filing Date: 01/12/2012
Current Basis: 1A
Original Filing Basis: 1A
Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "WHITE CHOCOLATE" AND "WITH A CREAMY MELTAWAY CENTER" APART FROM THE MARK AS SHOWN
Description of Mark: The color(s) cream, blue, white and dark maroonish-brown is/are claimed as a feature of the mark. The mark consists of a rectangle with the first third (approximate) of the mark containing one blue wrapped square-domed candy piece with the word "BLISS" written on it in a cream color, and one unwrapped, partially cut, square-domed candy piece, propped upon the first, both on a cream background. The wording "WHITE CHOCOLATE", a row of dots, "WITH A CREAMY MELTAWAY CENTER" appears in blue directly below the candies. The next two thirds (approximate) of the mark consists of a shaded blue background with the words "HERSHEY'S" written and framed in white on a dark maroonish-brown background and the word "BLISS" directly below in light blue. The two sections are divided by a white and blue curved line. The dotted lines along the outside of the mark indicate the positioning of the mark, and are not part of the mark.
Type of Mark: TRADEMARK
Register: PRINCIPAL-2(F)-IN PART
Live/Dead Indicator: LIVE
Prior Registrations: 3432484;3608864;3866384
SiteNo: 16221