Serial Number: 77928782

Reg Number: 4030370

Word Mark: BLACKJACK RACING A J

Goods and Services: IC 035. US 100 101 102. G & S: Promoting the goods and services of others by arranging for sponsors to affiliate their goods and services with an automobile participating in stock car events; Providing advertising space on an automobile participating in stock car events. FIRST USE: 20030403. FIRST USE IN COMMERCE: 20030403

IC 041. US 100 101 107. G & S: Entertainment in the nature of automobile races; Entertainment services in the nature of automobile racing and exhibitions. FIRST USE: 20030403. FIRST USE IN COMMERCE: 20030403

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.03 - Crowns, men wearing; Kings; Men wearing crowns or other symbols of royalty, including kings, princes and jacks; Princes; Royalty (men)
18.11.01 - Inner tubes; Tire marks; Tires; Tubes, tire
21.01.01 - Cards, playing; Cards, tarot; Fortune telling cards; Playing cards
21.01.02 - Spades, on playing cards
24.09.04 - Checkered flag; Flags, checkered
26.07.02 - Diamonds with decorative borders
26.07.13 - Diamonds, exactly two diamonds; Two diamonds

Filing Date: 02/05/2010

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) BlackJack Racing, LLC LIMITED LIABILITY COMPANY WISCONSIN E7589 Unseth Road Westby WISCONSIN 54667

Attorney of Record: Kevin J. Roop

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "RACING" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) black, white, red and yellow is/are claimed as a feature of the mark. The mark consists of a three dimensional depiction of a black racing type car tire, found in the upper left quadrant of the mark. The tire has two playing cards showing on the interior of the tire (to the right), one card above the other. The top card is an ace of diamonds upon which there is a large red diamond centered on a white card with a smaller red diamond centered above a red capital "A" in the lower left corner of the card. The bottom card is a jack of spades upon which there is a stylized profile of a man facing to the right. The man has yellow hair and is wearing a red hat and a black and red shirt. The stylized picture of the man has a black line border on the upper and left edges. In the upper left corner of the playing card a black capital "J" is centered over a black spade symbol. Flowing from under the tire and expanding into the upper right quadrant of the mark is a black and white checkered racing flag. Following the line created by the bottom of the tire and the bottom edge of the flag, below the tire and flag, extending the length of the mark, is the word "BlackJack" in black bold face type. The word "BlackJack" is placed at a slight angle so that the letter "B" in "BlackJack" appears lower on the page than the final letter "k" in BlackJack". The word "Racing" appears in red cursive writing below the word "Black Jack". The word "Racing" is placed horizontally across the page in the lower right quadrant so that the top of the "R" in "Racing" overlaps the bottom of the "J" in "BlackJack".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 87574