Serial Number: 78357485

Word Mark: BLACKHAWK PLAZA

Goods and Services: (ABANDONED) IC 035. US 100 101 102. G & S: Promoting the concerts of others, promoting the goods and services of others by preparing and placing advertisements in an electronic magazine accessed through a global computer network, promoting the goods and services of others through the distribution of discount cards, promoting the goods and services of others by providing hypertext links to the web sites of others, promoting the goods and services of others through informercials played on customer point of purchase television monitors in retail stores, promoting the goods and services of others by providing a web site at which users can link to merchant web sites and contact information about merchants, promoting the goods and services of others by means of operating an on-line shopping mall with links to the retail web sites of others, promoting the goods and services of others by means of a preferred customer program featuring frequent shopper cards, discount cards, and point-of-sale displays and promotional materials, promoting the goods and services of others through on-line ordering and cataloging of those goods and services, promoting the sale of goods and services of others through the distribution of printed material and promotional contests. FIRST USE: 19900424. FIRST USE IN COMMERCE: 19920626

(ABANDONED) IC 036. US 100 101 102. G & S: Leasing of real estate, leasing of real property, leasing of shopping mall space. FIRST USE: 19900424. FIRST USE IN COMMERCE: 19920626

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 01/26/2004

Current Basis: 1A

Original Filing Basis: 1A

Owner: (APPLICANT) Blackhawk Plaza Investors, LLC LIMITED LIABILITY COMPANY UNITED STATES 680 Sunrise Avenue Roseville CALIFORNIA 95661

Type of Mark: SERVICE MARK

Register: PRINCIPAL-2(F)

Live/Dead Indicator: DEAD

SiteNo: 250331