(REGISTRANT) J.G. Van Holten & Son, Inc. CORPORATION WISCONSIN P.O. Box 66 703 West Madison Street Waterloo WISCONSIN 53594

Filing Date:

BIG "O"

Serial Number: 77767303

Reg Number: 3760416

Word Mark: BIG "O"

Goods and Services: IC 029. US 046. G & S: Processed olives; Processed stuffed olives. FIRST USE: 20090119. FIRST USE IN COMMERCE: 20090119

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 02.01.34 - Monsters (not robots); Other grotesque including men formed by plants or objects
02.11.14 - Finger pointing (gesture); Fingers walking (gesture) ; Gestures (OK, thumbs up, thumbs down, fingers walking, handshake, finger pointing); Hands and fingers forming the following: handshake, finger pointing, fingers walking, OK sign, and thumbs up or thumbs down; Handshake (gesture); OK gesture; Thumbs up or thumbs down (gesture)
04.07.01 - Person formed by plants; Plants forming a person; Plants or combinations of plants representing a person; Plants representing a person
05.09.06 - Avocados; Fruits with pits (apricots, peaches, plums, olives and the like)
09.03.03 - Suits, men's
09.03.15 - Bow ties; Neckties; Ties, neckties or bow ties
09.05.10 - Men's narrow-brimmed hats, including fedoras and derbies

Filing Date: 06/24/2009

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) J.G. Van Holten & Son, Inc. CORPORATION WISCONSIN P.O. Box 66 703 West Madison Street Waterloo WISCONSIN 53594

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of olive dressed in pinstripe suit, hat and tie.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 7785

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