Serial Number: 79074525

Reg Number: 3850229

Word Mark: BECK'S

Translation: The English translation of "BRAUEREI" in the mark is "BREWERY".

Goods and Services: IC 025. US 022 039. G & S: Clothing, namely, shirts, slacks, t-shirts; sweat shirts; sport clothing, namely, jogging suits, parkas, sweat-shirts; headgear, namely, head bands, hat

IC 032. US 045 046 048. G & S: Beer, low alcoholic beer, non-alcoholic beer, BREWED malt ALCOHOLIC beverages IN THE NATURE OF BEER

IC 043. US 100 101. G & S: Catering services

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 14.11.01 - Keys with heads of circular, oval or lobed shape
20.03.10 - Bottle labels; Labels for bottles
24.01.02 - Shields or crests with figurative elements contained therein or superimposed thereon
24.09.07 - Advertising, banners; Banners
26.03.08 - Letters, numerals or punctuation forming the perimeter of an oval or bordering the perimeter of an oval; Ovals having letters or numerals as a border; Ovals having punctuation as a border
26.03.11 - Letters, numerals, punctuation, geometric figures, objects, humans, plants or animals comprising an oval; Ovals comprised of animals; Ovals comprised of geometric figures; Ovals comprised of humans; Ovals comprised of letters or numerals; Ovals comprised of plants; Ovals comprised of punctuation
26.03.12 - Ovals with bars, bands and lines
26.03.17 - Concentric ovals; Concentric ovals and ovals within ovals; Ovals within ovals; Ovals, concentric
26.03.21 - Ovals that are completely or partially shaded
26.17.01 - Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal

Filing Date: 08/21/2009

Current Basis: 66A

Original Filing Basis: 66A

Owner: (REGISTRANT) Brauerei Beck GmbH & Co. KG GmbH & Co. KG FED REP GERMANY Am Deich 18/19 Bremen FED REP GERMANY 28199

Attorney of Record: FRANK Z. HELLWIG

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "BRAUEREI", "& CO", "REGISTERED TRADEMARK", "BREMEN GERMANY", AND "BREMEN 1874 PHILADELPHIA 1876" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) RED, BLACK, GRAY, BLUE AND WHITE is/are claimed as a feature of the mark. The mark consists of an oblong label with a gray ring surrounding the oblong; within the gray ring are three concentric rings, with a thin blue ring as the outermost ring, followed by a white ring, then a thick red ring as the innermost ring. Within the red ring appear two thin white rings. Within the top red ring appears the wording "BRAUEREI BECK & CO", and within the bottom red ring appears the wording "BREMEN GERMANY". The wording within the red ring appears in white. Between "BREMEN" and "GERMANY" appears a small white dot. Across the center of the oblong appears a black rectangle containing two gray lines at the top of the rectangle, and two gray lines at the bottom. Within the rectangle appears the wording "BECK'S" in white with black highlighting. At the top of the oblong appears a red shield with a white and black key. The shield is outlined with white, black, and gray outlines. The center of the oblong is divided by the rectangle. The upper portion of the center of the oblong has grey and white lines radiating upward from the center, and the bottom of the oblong has grey and white lines radiating downward from the center. The upper portion contains the wording "REGISTERED TRADEMARK" in grey and white. The bottom portion contains the wording "BREMEN 1874" followed by a white dot, then "PHILADELPHIA 1876" in grey and white. Above the wording in the lower center of the oblong appear two coin-like designs in gray and white.

Type of Mark: TRADEMARK. SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3288704;3492799;3505629;AND OTHERS

SiteNo: 56527