Serial Number: 78639327

Reg Number: 3815825

Word Mark: BE POSITIVE BE + B+

Goods and Services: IC 025. US 022 039. G & S: Men's, women's and children's clothing articles, wearing apparel and fashion accessories, namely, shirts and casual tops with long and short sleeves, blouses, tops, tank tops, sweaters, ponchos, halters, vests, t-shirts, polo shirts, dress shirts, sport shirts, knit shirts, sweat shirts, tank tops, jerseys, long pants, beach pants, slacks, jeans, trousers, shorts, jumpers, board shorts, walk shorts, volley shorts, golf shorts, overalls, leggings, jackets, suits, blazers, sport coats, dinner jackets and tuxedos, coats, ties, neckerchiefs, skirts, dresses, swimwear, bathing suits, beach and swimwear cover-ups, tennis and golf dresses, sarongs, warm-up suits, jogging suits, sweat suits, sweat hooded parkas, underwear, namely, briefs, boxers, shirts, lingerie, socks, scarves, bandanas, belts, braces, aprons; headwear, namely, hats, caps, visors, bandanas, beanies, headbands, hoods; outerwear, namely, overcoats, parkas, hooded sweaters, hooded sweatshirts, hooded jackets, ponchos, rain wear, raincoats, shawls, gloves, mittens and scarves; night clothes, namely, pajamas, dressing gowns, bath robes, lingerie, camisoles, stockings, nightgowns, nightshirts; footwear, namely, shoes, slippers and boots. FIRST USE: 20090819. FIRST USE IN COMMERCE: 20090907

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 05/27/2005

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Holland, Robert E. INDIVIDUAL UNITED STATES 10200 Gandy Blvd., #1122 St. Petersburg FLORIDA 33702

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 5597