Serial Number: 77154763

Reg Number: 3547525

Word Mark: BASS-X

Goods and Services: IC 028. US 022 023 038 050. G & S: Artificial fishing bait; Artificial fishing lures; Artificial fishing worms; Bite indicators; Bite sensors; Fish attractants; Fish hook removers; Fishing buoys; Fishing creels; Fishing equipment, namely, clamps for securing fishing equipment on body; Fishing equipment, namely, winging material for fishing jigs and streamers; Fishing flies; Fishing floats; Fishing fly boxes; Fishing gaffs; Fishing hooks; Fishing leaders; Fishing lines; Fishing lure boxes; Fishing lure parts, namely, swivels, hooks and blades; Fishing lures; Fishing lures, namely, leeches; Fishing lures, namely, plastic worms; Fishing lures, namely, spoons; Fishing plugs; Fishing pole holders worn on the body; Fishing reels; Fishing rod blanks; Fishing rod cases; Fishing rod handles; Fishing rod holders; Fishing rod racks; Fishing rods; Fishing safety harness; Fishing sinkers; Fishing spinners; Fishing tackle; Fishing tackle boxes; Fishing tackle containers; Fishing weights; Flies for use in fishing; Hand-held fishing nets; Hand-held fishing nets for sportsmen; Ice fishing strike indicator; Inflatable float tubes for fishing; Lures for hunting; Packaged freeze-dried fishing bait; Scent lures for hunting or fishing; Spears for use in fishing; Sportsman's fishing bags. FIRST USE: 20080801. FIRST USE IN COMMERCE: 20080801

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.15.25 - Coal; Dust; Light rays; Liquids, spilling; Pouring liquids; Sand; Spilling liquids
03.19.24 - Stylized fish, whales, seals, sea lions
03.19.25 - Catfish; Other fish (this section includes basic fish); Piranhas; Salmon; Tuna
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 04/12/2007

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Hook, Line & Sinker, Inc. CORPORATION ARKANSAS 98 W. Locust Rogers ARKANSAS 72756

Attorney of Record: W. Asa Hutchinson III

Description of Mark: The color(s) black, yellow, brown, white, blue, red and orange is/are claimed as a feature of the mark. The mark consists of block letters "BASS" and - in black with yellow trim around each followed by a stylized letter "X" in black, with a yellow trim and a red trim, over blue water, and a fish with a brown and black body and a white mouth stylized around "SS-X", all on an orange background.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 8961