Serial Number: 77487341

Reg Number: 3601489

Word Mark: BASIC ULTRA LIGHTS 100'S · SMOOTH RICH TASTE · 20 CLASS A CIGARETTES CLASS A CIGARETTES A ACCO

Goods and Services: IC 034. US 002 008 009 017. G & S: Tobacco Products, Namely, Cigarettes. FIRST USE: 20080700. FIRST USE IN COMMERCE: 20080700

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 05.03.25 - Leaf, single; Other leaves
19.07.03 - Boxes, cigarette
24.05.01 - Circular or elliptical seals; Seals, circular or elliptical
26.01.07 - Circles with a decorative border, including scalloped, ruffled and zig-zag edges
26.01.08 - Circles having letters or numerals as a border; Circles having punctuation as a border; Letters, numerals or punctuation forming or bordering the perimeter of a circle
26.01.18 - Circles, three or more concentric; Concentric circles, three or more; Three or more concentric circles
26.01.21 - Circles that are totally or partially shaded.
26.11.11 - Rectangles divided twice into three sections
26.11.21 - Rectangles that are completely or partially shaded

Filing Date: 05/30/2008

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Philip Morris USA Inc. CORPORATION VIRGINIA 6601 West Broad Street Richmond VIRGINIA 23230

Attorney of Record: Timothy G. Hofmeyer

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "ULTRA LIGHTS 100'S"; "SMOOTH RICH TASTE"; "20 CLASS A CIGARETTES"; "CLASS A CIGARETTES"; AND "A" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) Blue, Gold, White, Taupe, Cream, and Brown is/are claimed as a feature of the mark. The mark consists of a rectangle with a blue border divided into two smaller rectangles by a thick dark blue horizontal band with gold stripes on the top and bottom. The dark blue horizontal band is located one third of the way from the top of the bordered rectangle and in its center contains the word "BASIC" in white with a blue outline. Each of the smaller rectangles features a taupe mottled pattern on a cream background. The top rectangle contains the words "SMOOTH RICH TASTE" in gold and flanked by a small gold circle on each side, all above a brown leaf design in the center. The lower rectangle contains the words "ULTRA LIGHTS 100'S" in blue located under the blue horizontal band, the words "20 CLASS A CIGARETTES" in gold located at the bottom of the rectangle, and a seal design located on the right-hand side of the rectangle. The seal design consists of a taupe inner circular outline around the taupe letter "A" and a taupe stylized outer circle containing the words "CLASS A CIGARETTES". A small taupe circle appears on each side of "CLASS A CIGARETTES" in the seal design.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 1082848;1668754;2848647;AND OTHERS

SiteNo: 107066