Serial Number: 77487093

Reg Number: 3629972

Word Mark: BASIC NON-FILTER · SMOOTH RICH TASTE · 20 CLASS A CIGARETTES A CLASS A CIGARETTES ACCO

Goods and Services: IC 034. US 002 008 009 017. G & S: Tobacco Products, Namely, Cigarettes. FIRST USE: 20080900. FIRST USE IN COMMERCE: 20080900

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 05.03.25 - Leaf, single; Other leaves
19.07.03 - Boxes, cigarette
26.01.02 - Circles, plain single line; Plain single line circles
26.01.07 - Circles with a decorative border, including scalloped, ruffled and zig-zag edges
26.01.08 - Circles having letters or numerals as a border; Circles having punctuation as a border; Letters, numerals or punctuation forming or bordering the perimeter of a circle
26.01.17 - Circles, two concentric; Concentric circles, two; Two concentric circles
26.11.11 - Rectangles divided twice into three sections
26.11.20 - Rectangles inside one another
26.11.21 - Rectangles that are completely or partially shaded
26.17.01 - Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
26.17.05 - Bands, horizontal; Bars, horizontal; Horizontal line(s), band(s) or bar(s); Lines, horizontal

Filing Date: 05/30/2008

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Philip Morris USA Inc. CORPORATION VIRGINIA 6601 West Broad Street Richmond VIRGINIA 23230

Attorney of Record: Timothy G. Hofmeyer

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "SMOOTH RICH TASTE", "NON-FILTER", "CLASS A CIGARETTES", AND "20 CLASS A CIGARETTES" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) burgundy, gold, white, brown, taupe is/are claimed as a feature of the mark. The mark consists of a rectangle with a burgundy border divided into two smaller rectangles by a thick burgundy horizontal band with gold stripes on the top and bottom. The burgundy horizontal band is located one third of the way from the top of the bordered rectangle and in its center contains the word "BASIC" in white with a gold outline. Each of the smaller rectangles features a taupe mottled pattern on a cream background. The top rectangle contains the words "SMOOTH RICH TASTE" in gold and flanked by a small gold circle on each side, all above a brown leaf design in the center. The lower rectangle contains the word "NON-FILTER" in burgundy located under the burgundy horizontal band, the words "20 CLASS A CIGARETTES" in gold located at the bottom of the rectangle, and a seal design located on the right-hand side of the rectangle. The seal design consists of a taupe inner circular outline around the taupe letter "A" and a taupe stylized outer circle containing the taupe letters "ACCO" and the taupe words "CLASS A CIGARETTES". A small taupe circle appears on each side of the words "CLASS A CIGARETTES' in the seal design.

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 1082848;1668754;2848647;AND OTHERS

SiteNo: 107081