Serial Number: 85005565

Reg Number: 3971708

Word Mark: BALBOA

Goods and Services: IC 041. US 100 101 107. G & S: Publishing of electronic publications and printed matter, namely, books; Digital video, audio and multimedia publishing services; providing non-downloadable on-line electronic publications in the nature of books; electronic desktop publishing for others; publishing services, namely, book and review publishing; editing of printed matter; consulting and information services in the fields of writing, editing, and publishing of books and electronic books; layout services, other than for advertising purposes; writing of texts, other than publicity texts; film and video production; Providing non-downloadable video programs via a video-on-demand service; education services and on-line education services, namely, providing classes, seminars, workshops in the field of writing, editing, reading, and publishing; Arranging, organizing, and conducting special on line events featuring book authors for social entertainment purposes; training services in the field of book writing and consultancy; providing a website featuring information on writing, editing, and publishing of texts and electronic books; on-line journals, namely, blogs featuring information regarding book publishing and information about books and authors. FIRST USE: 20100513. FIRST USE IN COMMERCE: 20100513

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 04/02/2010

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) Hay House, Inc. CORPORATION CALIFORNIA 2776 Loker Avenue West Carlsbad CALIFORNIA 92010

Attorney of Record: Cheryl L. Hodgson

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 88615