Serial Number: 85857262

Word Mark: B BARCEL TAKIS XTRA HOT LIMITED EDITION!HOT CHILI PEPPER & LIME CORN SNACK

Translation: The wording "TAKIS" has no meaning in a foreign language.

Goods and Services: IC 030. US 046. G & S: corn-based snack foods

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.15.15 - Fire (flames), emanating from objects, words or numbers
05.11.09 - Peppers
08.13.25 - Eggroll; Enchiladas; Potato chips; Potato chips; Rice; Salt; Snack foods; Sugar cubes; Tortilla chips
26.13.21 - Quadrilaterals that are completely or partially shaded
26.17.01 - Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
26.17.06 - Bands, diagonal; Bars, diagonal; Diagonal line(s), band(s) or bar(s); Lines, diagonal
26.17.09 - Bands, curved; Bars, curved; Curved line(s), band(s) or bar(s); Lines, curved
29.01.07 - Inconspicuous designs functioning as punctuation or parts of letters; Small, inconspicuous design elements functioning as punctuation or parts of letters

Filing Date: 02/22/2013

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Grupo Bimbo, S.A. B. de C.V. CORPORATION MEXICO Prolongacion Paseo De La Reforma No. 1000, Col. Pena Blanca Santa Fe Mexico City MEXICO 01210

Attorney of Record: Scott J. Slavick

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "EXTRA HOT", "HOT CHILI PEPPER & LIME CORN SNACK ARTIFICIALLY FLAVORED", "LIMITED EDITION!", AND THE REPRESENTATION OF THE CORN CHIPS APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) purple, black, white, red, blue, yellow, green and orange is/are claimed as a feature of the mark. The mark consists of the word "TAKIS" in yellow with a flaming swirl as the dot above the "I". In the upper left is a red quadrilateral with white outline containing a white "B" and the wording " BARCEL" in white with blue outlining overlapping the quadrilateral. In the upper right is the wording "LIMITED EDITION!" in white on a green background with white over and underlining. Below the word "TAKIS" is the wording "XTRA HOT" in white inside a red and orange banner ending in flames and bracketed by red and orange lines. The words "HOT CHILI PEPPER & LIME CORN SNACK ARTIFICIALLY FLAVORED" appear in yellow letters in the lower right corner. To the left are two flaming corn chip snacks in orange and red. Below the snacks is a dark red quadrilateral featuring four red chili peppers with white highlights and with green stems and underneath, a yellow horizontal line with a white triangle at the end. All features appear on a black background with purple at the top and bottom edges. The configuration of the packaging itself, as represented by dotted lines, is not claimed as a feature of the mark.".

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 3783767;3783785;3783796;AND OTHERS

SiteNo: 4544