Serial Number: 77626484

Reg Number: 3711316

Word Mark: B BARCEL QUEZAS NUEVAS DOBLAN TU ANTOJO QUESO Y CHILE

Translation: The English translation of the word "Nuevos" and "Doblan Tu Antojo" and "Queso Y Chile" in the mark is New and Double Your Cravings, and Cheese and Chili.

Goods and Services: IC 030. US 046. G & S: fried snacks made of wheat flour and fried snacks made of corn flour

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 01.15.25 - Coal; Dust; Light rays; Liquids, spilling; Pouring liquids; Sand; Spilling liquids
08.13.25 - Eggroll; Enchiladas; Potato chips; Potato chips; Rice; Salt; Snack foods; Sugar cubes; Tortilla chips
19.07.11 - Bags, burlap; Bags, paper; Bags, shopping; Grocery bags; Litter bags; Paper bags; Sacks; Sacks filled with grain; Shopping bags
25.03.25 - Backgrounds covered with other figurative elements or repetitive designs, words or letters; Repetitive designs, words, or letters as a background
26.13.21 - Quadrilaterals that are completely or partially shaded

Filing Date: 12/04/2008

Current Basis: 44E

Original Filing Basis: 1B;44D

Owner: (REGISTRANT) Grupo Bimbo, S.A. B. de C.V. CORPORATION MEXICO Prolongacion Paseo de la Reforma No. 1000, Col Pena Blanca Santa Fe Mexico City MEXICO 01210

Attorney of Record: Russell N. Rippamonti

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "NUEVAS" AND "QUESO Y CHILE" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) red, orange, yellow, green and white is/are claimed as a feature of the mark. The mark comprises the design features of packaging for the goods; the design features include: the geometric designs, pictorial designs, color placement, and words as they appear in the mark as a whole. The shape of the snack food bag is not being claimed as a part of the mark. The dotted lines show the position or placement of the mark on the container. The colors red, yellow, brown, orange, and white appear in the abstract drawing designs on the bag; the color white appears in the wording "B BARCEL", "NUEVOS", "QUEZAS", "DOBLAN TU ANTOJO", and "QUESO Y CHILE", in the border surrounding the stylized design of the snack chips and the design of the stylized figure, and in the outline of the quadrilateral containing the wording "B BARCEL"; the color green appears in the stylized burst behind the wording "NUEVOS", the color orange appears in the stylized design of the snack foods; the color brown appears in the stylized geometric shape behind the stylized wording "QUEZAS", "DOBLAN" and "ANTOJO"; and the color red appears in the stylized geometric shapes behind the wording "QUESO Y CHILE".

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 2374912;2820667

SiteNo: 8321