(REGISTRANT) Grupo Bimbo, S.A.B. de C.V. CORPORATION MEXICO Prolongacion Paseo De La Reforma No. 1000, Col. Pena Blanca Santa Fe Mexico City MEXICO 01210 | B BARCEL NEW LOOK CHURRITOS CHILE & LIME - 85306959 - Trademark Search

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Filing Date:

B BARCEL NEW LOOK CHURRITOS CHILE & LIME

Serial Number: 85306959

Reg Number: 4156668

Word Mark: B BARCEL NEW LOOK CHURRITOS CHILE & LIME

Translation: The English translation of "CHURRITOS" in the mark is "fritters" or "crullers".

Goods and Services: IC 030. US 046. G & S: Non-wheat flour based, crunchy flavored snack sticks made from corn. FIRST USE: 20020131. FIRST USE IN COMMERCE: 20020131

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 05.09.04 - Lemons; Limes
05.09.13 - Fruits (slices or quarters of)
05.11.09 - Peppers
08.01.25 - Bread sticks; Cookies (also see miscellaneous baked goods); Danish pastry; Eclairs; Miscellaneous baked goods; Taco shells
19.07.13 - Bags, Laundry; Laundry bags; Money bags; Sachet bags; Tea bag
26.13.21 - Quadrilaterals that are completely or partially shaded
26.13.28 - Miscellaneous designs with overall quadrilateral shape; Quadrilateral shapes (miscellaneous overall shape)

Filing Date: 04/28/2011

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Grupo Bimbo, S.A.B. de C.V. CORPORATION MEXICO Prolongacion Paseo De La Reforma No. 1000, Col. Pena Blanca Santa Fe Mexico City MEXICO 01210

Attorney of Record: Scott J. Slavick

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "NEW LOOK", "CHILE & LIME", AND THE PICTORIAL REPRESENTATION OF THE CHILI PEPPERS, LIMES, AND SNACK STICKS APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) black, white, green, red, yellow, brown, orange, gray and blue is/are claimed as a feature of the mark. The mark consists of the word "CHURRITOS" in white and gray letters with gray and orange highlights outlined in black, inside of a black, brown and yellow banner, over an image of snack sticks in various shades of brown, black and orange. Two green, white, and yellow sliced limes and three red, brown, black and green peppers are under the banner, on top of an irregular yellow background. The words "CHILE & LIME" in white letters outlined in black are under the peppers. The background consists of an orange, yellow and red swirl design, with white areas and yellow and white sparkles. In the upper left is a red quadrilateral with white outline containing a white "B" and "BARCEL" in yellow, all with blue shadows. In the upper right are the words "NEW LOOK", with "NEW" in yellow and "LOOK" in white, on a black background with red outline. The mark represents design features of packaging; the configuration of the packaging itself, as represented by dotted lines, is not claimed as a feature of the mark.

Type of Mark: TRADEMARK

Register: PRINCIPAL-2(F)-IN PART

Live/Dead Indicator: LIVE

Prior Registrations: 2374912;3270698;3847239;AND OTHERS

SiteNo: 2889

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