Serial Number: 85949919

Word Mark: B

Goods and Services: IC 035. US 100 101 102. G & S: On-line retail store services in the fields of cosmetics, soaps, perfumery, beauty products, food, coffee, tea, alcoholic and non-alcoholic beverages, bags, home accessories, tableware, picture and photo frames, clocks, watches, electronic docking stations, jewelry, candles, stationery, and home and party decorations; promoting the goods and services of others by providing a web site featuring information, reviews and advice about products, practices and trends, how-to articles and videos, discounts and coupons, and links to the web sites of others, all in the fields of cosmetics, soaps, perfumery, beauty products, food, coffee, tea, alcoholic and non-alcoholic beverages, bags, home accessories, tableware, picture and photo frames, clocks, watches, electronic docking stations, jewelry, candles, stationery, and home and party decorations; consumer membership program services in the field of beauty products; collecting, analyzing, processing and providing customer preference and product usage information to providers of beauty products

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.07.13 - Diamonds, exactly two diamonds; Two diamonds
26.07.21 - Diamonds that are completely or partially shaded

Filing Date: 06/04/2013

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) Birchbox, Inc. CORPORATION DELAWARE 28 East 28th Street, 12th floor New York NEW YORK 10016

Attorney of Record: Kenneth M. Kwartler

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of a diamond shape containing the exterior outline of a stylized letter B, which, in turn, itself contains a single, centered diamond shape in the B's interior in place of the interior element(s) contained in a traditional letter "B".

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 1045