Serial Number: 76979106

Reg Number: 3938187

Word Mark: AXA AXA EQUITABLE REDEFINING/STANDARDS

Goods and Services: IC 036. US 100 101 102. G & S: Financial services, namely, financial analysis and consultation; financial planning; providing information and advice in the field of finance, financial investments, financial valuations, and the financial aspects of retirement; financial planning for retirement; retirement management, namely, providing a web site that assists financial professionals in the management of retirement accounts; issuance and administration of annuities; investment management of and distribution of annuities and life insurance; annuity underwriting; insurance services, namely, underwriting, brokerage, issuing and administration of life insurance; insurance consultancy; insurance planning, namely, providing information in insurance matters; financial and investment services, namely, management and brokerage in the fields of stocks, bonds, options, commodities, futures and other securities, and the investment of funds of others; investment advisory services and consultation; financial services, namely, investment fund transfer and transaction services; investment of funds for others; estate planning; providing online information in the fields of planning and managing retirement, retirement finances and financial planning. FIRST USE: 20080716. FIRST USE IN COMMERCE: 20080716

IC 039. US 100 105. G & S: Providing online information in the field of travel. FIRST USE: 20080716. FIRST USE IN COMMERCE: 20080716

IC 041. US 100 101 107. G & S: Providing online entertainment information in the field of family leisure activities; entertainment services, namely, providing information regarding online reviews, recommendations, and rankings relating to events in the fields of pop culture and entertainment all exclusively for non-business and non-commercial transactions and purposes; entertainment services, namely, providing online information relating to events in the fields of pop culture and entertainment all exclusively for non-business and non-commercial transactions and purposes. FIRST USE: 20080716. FIRST USE IN COMMERCE: 20080716

IC 044. US 100 101. G & S: Providing online information in the field of health. FIRST USE: 20080716. FIRST USE IN COMMERCE: 20080716

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.09.01 - Squares as carriers or squares as single or multiple line borders
26.17.06 - Bands, diagonal; Bars, diagonal; Diagonal line(s), band(s) or bar(s); Lines, diagonal
26.17.13 - Letters or words underlined and/or overlined by one or more strokes or lines; Overlined words or letters; Underlined words or letters

Filing Date: 10/29/2008

Current Basis: 1A

Original Filing Basis: 1B

Owner: (REGISTRANT) AXA SOCIÉTÉ ANONYME FRANCE 25 Rue Matignon 75008 Paris FRANCE

Attorney of Record: Steven Lieberman

Description of Mark: The color(s) red, white and blue is/are claimed as a feature of the mark. The mark includes, at the left, the word "AXA" in white near the bottom of a square background in blue, with a slash in red extending from above the right leg of the "X" in the word "AXA" to the upper right hand corner of the blue square and the words "AXA EQUITABLE" in blue, all horizontal and underlined by a line in red, under which are included, centered, the words "redefining" and "standards", each in blue and separated by a similar slash in red.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 1679597;2072157;2118193;2230078;2337424;2416704;2522000;2546263;2691402; 2693952;2696949;2837673;2871993;2942802;2987693;AND OTHERS

SiteNo: 438273