Serial Number: 77758473

Word Mark: AXA AXA EQUITABLE REDEFINING FLEXIBILITY

Goods and Services: (ABANDONED) IC 036. US 100 101 102. G & S: FINANCIAL SERVICES, NAMELY, FINANCIAL ANALYSIS AND CONSULTATION; FINANCIAL PLANNING; PROVIDING INFORMATION AND ADVICE IN THE FIELD OF FINANCE, FINANCIAL INVESTMENTS, FINANCIAL VALUATIONS, AND THE FINANCIAL ASPECTS OF RETIREMENT; FINANCIAL PLANNING FOR RETIREMENT; RETIREMENT INVESTMENT MANAGEMENT, ISSUANCE AND ADMINISTRATION OF ANNUITIES; INVESTMENT MANAGEMENT OF AND DISTRIBUTION OF ANNUITIES AND LIFE INSURANCE; ANNUITY UNDERWRITING; INSURANCE SERVICES, NAMELY, UNDERWRITING, BROKERAGE, ISSUING AND ADMINISTRATION OF LIFE INSURANCE; INSURANCE CONSULTANCY; FINANCIAL PLANNING; INSURANCE CONSULTATION SERVICES, NAMELY, INSURANCE PLANNING; FINANCIAL AND INVESTMENT SERVICES, NAMELY, MANAGEMENT AND BROKERAGE IN THE FIELD OF STOCKS, BONDS, OPTIONS, COMMODITIES, FUTURES AND OTHER SECURITIES, AND THE INVESTMENT OF FUNDS OF OTHERS; INVESTMENTS ADVISORY SERVICES AND CONSULTATION; FINANCIAL SERVICES, NAMELY, INVESTMENT FUND TRANSFER AND TRANSACTION SERVICES; INVESTMENT OF FUNDS FOR OTHERS; ESTATE PLANNING; CASH FLOW SERVICES, NAMELY, PROVIDING CASH TO MORTGAGE HOLDERS OR OTHER NOTES AT A DISCOUNTED RATE IN RETURN FOR OWNERSHIP OF THE MORTGAGE OR NOTE; PROVIDING ONLINE INFORMATION ABOUT CASH FLOW SERVICES SO THAT INDIVIDUALS CAN PROVIDE FOR THEIR RETIREMENT FINANCES, FINANCIAL PLANNING, TRAVEL, ENTERTAINMENT AND FAMILY LEISURE ACTIVITIES, AND HEALTH

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.09.21 - Squares that are completely or partially shaded
26.17.01 - Bands, straight; Bars, straight; Lines, straight; Straight line(s), band(s) or bar(s)
26.17.06 - Bands, diagonal; Bars, diagonal; Diagonal line(s), band(s) or bar(s); Lines, diagonal
26.17.13 - Letters or words underlined and/or overlined by one or more strokes or lines; Overlined words or letters; Underlined words or letters

Filing Date: 06/12/2009

Current Basis: 1B

Original Filing Basis: 1B

Owner: (APPLICANT) AXA société anonyme (sa) FRANCE 25 avenue Matignon Paris FRANCE 75008

Attorney of Record: Steven Lieberman

Description of Mark: The color(s) blue, red and white is/are claimed as a feature of the mark. The mark consists of the word "AXA" in white inside the bottom of a square with a background in blue, with a red slash extending from above the right of the "X" in the word "AXA" to the upper right hand corner of the blue square; the words "AXA EQUITABLE" in blue are to the right of the square; the square and the words are underlined by a line in red; beneath the line the words "redefining" and "flexibility" appear in blue and the words are separated by a red slash.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: DEAD

Prior Registrations: 1679597;2072157;2416704;AND OTHERS

SiteNo: 317554