Serial Number: 77509461

Reg Number: 3662713

Word Mark: AVIANCA CASH

Translation: The wording "AVIANCA" has no meaning in a foreign language.

Goods and Services: IC 035. US 100 101 102. G & S: Advertising services, namely, advertising agencies, preparing advertisements for others, placing advertisements for others; business management; conducting marketing studies; marketing and developing promotional campaigns for airline companies; arranging newspaper subscriptions; market analysis and advertising inquiries for the business for others; outdoor advertising, namely, electronic billboard advertising; commercial information and directory agency; cost price analysis; dissemination of advertising matter; message transcription, stenographic transcription; accounting services; direct mail advertising; publicity columns preparation; shop window display arrangement services; product demonstration; commercial and industrial management assistance; updating of advertising material, namely, keeping advertising material updated; document reproduction; conducting marketing studies; organizing exhibitions for commercial and advertising purposes, namely, trade shows in the field of air transportation and financial services; computerized database management, computerized file management; rental of advertising space; modeling for advertising or sales promotion; marketing research, market opinion polling for business or advertising purposes; personnel placement and recruitment; economic forecasting and analysis; business management assistance; promoting the services of air transport industry through the distribution of printed and audio video promotional materials and by rendering sales promotion advice; publication of publicity texts; public relations; secretarial and clerical services; providing statistical information; business auditing; promoting the goods and services of others through the distribution of discount cards; conducting customer and employee incentive award programs to promote on the job loyalty and promoting customer and personnel loyalty through the administration of mileage incentive award programs; administration of an incentive reward program of an airline. retail, mail order and telephone order catalog services and computerized online ordering services featuring a variety of consumer merchandise; advertising; business management; business administration; office functions

IC 036. US 100 101 102. G & S: Insurance, namely, insurance administration in the field of merchandise and passenger air transport; financial affairs, namely, financial investment in the field of merchandise and passenger air transport; monetary affairs, namely, monetary exchange; money order services; financial analysis; insurance consultancy, insurance information; real estate appraisals; real estate management; stock exchange price quotations; savings bank services; mutual investment funds; capital investments consulting; credit card services; financial guarantee and surety; travelers' check issuance; financial consultancy; financial assessment and evaluation in the fields of insurance, banking and real estate; trusteeship representatives; financing services; financial information; fund investment consultation; electronic fund transfer; financial sponsorship of travel, motion picture films, art exhibitions, musical performances, sports events, movie theaters; financial management by providing rebates to participating customers through the use of a membership card; financial affairs, namely, debit card services, prepaid debit card services, stored value card services, and electronic financial transaction processing for program members and participating merchants in the nature of electronic funds transfer, electronic cash transactions, electronic debit transactions, and assisting others with the completion of financial transactions in the field of customer loyalty programs; credit card, debit card and stored value card transaction processing services; issuing of data carriers, namely, stored value cards, debit card and credit cards for entering bonus and premium transactions in the field of customer loyalty programs; electronic payment services, namely, electronic processing and transmission of bill payment data, and processing electronic payments through prepaid cards and customer loyalty cards

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.17.02 - Bands, wavy; Bars, wavy; Lines, wavy; Wavy line(s), band(s) or bar(s)
27.03.01 - Geometric figures forming letters, numerals or punctuation

Filing Date: 06/26/2008

Current Basis: 44E

Original Filing Basis: 1B;44D

Owner: (REGISTRANT) Aerovias del Continente Americano S.A. Avianca CORPORATION COLOMBIA Calle 72 N. 57-59 Barranquilla COLOMBIA

Attorney of Record: Michael J. MacDermott

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "CASH" APART FROM THE MARK AS SHOWN

Description of Mark: The color(s) RED, BLUE, PURPLE, YELLOW AND ORANGE is/are claimed as a feature of the mark. The mark consists of the term "AVIANCA" in red positioned above the word "CASH" in blue. A stylized representation of an airplane is superimposed upon and forms part of the letter "A" in "AVIANCA." The front of the airplane fuselage is in the color blue, the rear in the color purple, and the wings in the color yellow. The section of the fuselage which intersects with the wing is in the color orange.

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 0731304;3210055;3232579

SiteNo: 101489