(REGISTRANT) Aveda Corporation CORPORATION DELAWARE 4000 Pheasant Ridge Drive Minneapolis MINNESOTA 55449

Filing Date:

AVEDA

Serial Number: 78434598

Reg Number: 3190935

Word Mark: AVEDA

Goods and Services: IC 035. US 100 101 102. G & S: Retail store services in the field of personal care products, cosmetics, toiletries, fragrances, skin care products and hair care products, candles, fragrance room sprays, essential oils, incense, books, jewelry. FIRST USE: 19891001. FIRST USE IN COMMERCE: 19891001

IC 044. US 100 101. G & S: Beauty salon and spa services, namely hair care and styling services, hair cutting services, hair coloring services, facials, massage, manicure services, pedicure services; beauty consultation, namely, providing guidance in the selection and use of personal care products, cosmetics, fragrances, skin care products and hair care products provided via an online global computer network. FIRST USE: 19891001. FIRST USE IN COMMERCE: 19891001

Mark Drawing Code: (4) STANDARD CHARACTER MARK

Filing Date: 06/14/2004

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Aveda Corporation CORPORATION DELAWARE 4000 Pheasant Ridge Drive Minneapolis MINNESOTA 55449

Type of Mark: SERVICE MARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

Prior Registrations: 1229134;1446940;1693912

SiteNo: 227508

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