Serial Number: 76367810

Reg Number: 2662911

Word Mark: AUTHENTIC OLD WORLD QUALITY HECHO POR MEXICANOS

Translation: The foreign wording in the mark translates into English as "made for Mexicans".

Goods and Services: IC 029. US 046. G & S: Mexican style cheeses and other Mexican style food products, namely, chicharron, which is dry pork skins, cueritos, which is pork skins in vinegar, and chorizo, which is a beef and pork meat product. FIRST USE: 19981201. FIRST USE IN COMMERCE: 19981201

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 03.07.02 - Cows with persons milking them
03.21.02 - Snakes
08.11.25 - Hamburger patties; Kabobs (meat); Ribs (meat)
24.09.07 - Advertising, banners; Banners

Filing Date: 02/06/2002

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Mexican Cheese Producers, Inc. CORPORATION WISCONSIN 1625 10th Street Suite 205 Monroe WISCONSIN 53566

(LAST LISTED OWNER) SIGMA EUROPE B.V. CORPORATION NETHERLANDS CYPRESBAAN 9 CAPELLE AAN DEN IJSSEL NETHERLANDS

Attorney of Record: Albert B. Kimball, Jr.

Disclaimer: NO CLAIM IS MADE TO THE EXCLUSIVE RIGHT TO USE "Authentic", "Old World Quality", or "Hecho Por Mexicanos" APART FROM THE MARK AS SHOWN

Description of Mark: Color is not claimed as a feature of the mark. "The mark consists of a horizontal, unfurled banner with three differently colored fields, which fields are, running from left to right: Green (green color P348); White; and Red (red color P1797). In the center of the white field is a brown eagle (brown color P731) with a green snake (green color P348) in its beak, perched upon a yellow base (yellow color P136), with small, irregularly shaped green objects (green color P348) extending from the yellow base to the left and to the right of the base. Under the eagle and the base upon which it sits are green laurel branches (green color P348) with a red bow (red color P 1797) tied around the middle of the laurel branches. Immediately above the unfurled banner, and located over the first (green) and second (white) fields of the banner is the head and upper body of a black and white cow, looking forward. Underneath the unfurled banner are the words and phrases "Authentic", "Old World Quality", and "Hecho Por Mexicanos", with each of these three words or phrases separated by dots between them. The English translation of "Hecho Por Mexicanos" is "made for Mexicans".."

Type of Mark: TRADEMARK

Register: PRINCIPAL

Live/Dead Indicator: LIVE

SiteNo: 126997