Serial Number: 77814339

Reg Number: 3859077

Word Mark: ATA ARCHERY TRADE ASSOCIATION

Goods and Services: IC 035. US 100 101 102. G & S: association services, namely, promoting the interests of manufacturers, distributors, retailers, dealers, sales representatives and others from the sporting and outdoor industries who make, distribute and sell sporting and hunting equipment; arranging and conducting trade show exhibitions in the field of sporting and hunting and wildlife conservation; business management consulting with relation to strategy, marketing, and retail sale matters; business consulting services relating to product distribution; advertising and promotion services and related consulting; distribution and dissemination of advertising materials; distribution of advertisements and commercial announcements; promotion using audiovisual media; preparation and realization of media and advertising plans and concepts; organization of promotions using audiovisual media; advertising via electronic media; providing on-line services and information to retailers and dealers namely promotion, advertising and marketing information; subscription to an information media package; contests and incentive award programs conducted by retailers and dealers to promote the sale of products and services of others; cooperative advertising and marketing; production and distribution of radio and television commercials; promoting the sale of goods and services of others through the distribution of printed material and promotional contests. FIRST USE: 20090610. FIRST USE IN COMMERCE: 20090610

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 07.09.06 - Arches
26.01.06 - Circles, semi; Semi-circles
26.01.08 - Circles having letters or numerals as a border; Circles having punctuation as a border; Letters, numerals or punctuation forming or bordering the perimeter of a circle
26.01.11 - Circles comprised of animals; Circles comprised of geometric figures; Circles comprised of humans; Circles comprised of letters or numerals; Circles comprised of plants; Circles comprised of punctuation; Letters, numerals, punctuation, geometric figures, objects, humans, plants or animals comprising a circle
27.01.04 - Letters forming objects; Numbers forming objects; Objects composed of letters or numerals; Punctuation forming objects

Filing Date: 08/27/2009

Current Basis: 1A

Original Filing Basis: 1A

Owner: (REGISTRANT) Archery Trade Association, Inc. CORPORATION VIRGINIA 9646 Masterworks Drive Vienna VIRGINIA 22181

Attorney of Record: Kevin Oliveira

Description of Mark: Color is not claimed as a feature of the mark. The mark consists of "Archery Trade Association" and the letters "ATA" in the shape of an arch.

Type of Mark: SERVICE MARK

Register: PRINCIPAL-2(F)-IN PART

Live/Dead Indicator: LIVE

Prior Registrations: 3064554;3112340

SiteNo: 312890