Serial Number: 78737734

Reg Number: 3323968

Word Mark: ASIA MILES A

Goods and Services: IC 035. US 100 101 102. G & S: Promotional services relating to travel, namely, promoting the sale of goods and services of others in the travel industry [ though ] * THROUGH * the placement of advertising displays on a global computer network; promotional services in the nature of organization, operation, management and supervision of loyalty and incentive programs to promote the sale of goods and services of others; promotional services in the nature of organization, operation, management and supervision of sales and promotional incentive programs of others; promotion of transportation, travel and airline services for others; promoting the services of others through the administration of reward programs for customers; promoting the services of others [ though ] * THROUGH * travel reward and or customer loyalty programs; promoting the services of others [ though ] * THROUGH * management and administration of customer loyalty and incentive programs; promotional services in the nature of organization, operation, management and supervision of sales promotional incentive and loyalty programs of others; providing promotional information and advisory services to members and subscribers of incentive loyalty schemes and travel reward programs regarding travel, account balances and transaction details thereof; on-line auction services

IC 039. US 100 105. G & S: Air transportation services featuring a frequent flyer and bonus program for frequent air travelers, namely, membership privileges, loyalty recognition programs, club membership and the supply of benefits in connection with transportation and travel, namely, priority boarding, check-in, seating and reservation services, ticket upgrades, augmented frequent flier mileage; planning, booking, ticketing of and information services relating to travel and transport provided by electronic means and communication with customers

Mark Drawing Code: (3) DESIGN PLUS WORDS, LETTERS, AND/OR NUMBERS

Design Search Code: 26.03.21 - Ovals that are completely or partially shaded
27.03.01 - Geometric figures forming letters, numerals or punctuation

Filing Date: 10/21/2005

Current Basis: 44E

Original Filing Basis: 1B;44D

Owner: (REGISTRANT) CATHAY PACIFIC AIRWAYS LIMITED LIMITED LIABILITY COMPANY HONG KONG 35th Floor, Two Pacific Place 88 Queensway HONG KONG

Attorney of Record: Brent E. Routman

Description of Mark: Color is not claimed as a feature of the mark. The grey in the mark is intended to represent shading.

Type of Mark: SERVICE MARK

Register: PRINCIPAL-2(F)-IN PART

Live/Dead Indicator: LIVE

Prior Registrations: 2682139;2770548;2796457

SiteNo: 52551